Google Ads Management That Delivers Qualified Leads and Revenue
Google Ads is the fastest way to generate qualified leads and sales — but only when the account is built right. Most Nepali Google Ads accounts I audit are wasting 30–60% of their budget on broad match keywords, missing conversion tracking, irrelevant clicks, and mis-structured campaigns. I fix accounts that are bleeding budget and build new accounts that perform from day one.
Seven years of Google Ads experience, campaigns across Nepal and Australia, and a track record that includes a 35% CPA reduction in 60 days for a finance brokerage in Australia. I manage Search, Display, Shopping, YouTube, Performance Max, and Remarketing — and I coordinate across these campaign types when one strategy requires several.
Campaign Types I Manage
Search Ads
The most direct form of paid marketing — your ad appears when someone searches for exactly what you sell. Keyword research, match type strategy, ad copy, landing page alignment, bid strategy, negative keywords, and ongoing optimization. Learn more →
Performance Max & Display
Google’s AI-driven campaign type that spans Search, Display, YouTube, Gmail, and Discovery. Properly structured PMax can outperform siloed campaigns, but poorly structured PMax is a budget sinkhole. I build PMax with proper audience signals, asset groups, and brand exclusions. Learn more →
Shopping Ads
For eCommerce. Product feed setup in Google Merchant Center, feed optimization, campaign structure, negative keywords (yes, Shopping needs them), and ROAS-driven bidding. Learn more →
YouTube Ads
Video advertising for brand awareness, consideration, and direct response. Skippable in-stream, non-skippable, bumper, Shorts, and Demand Gen. Targeting on YouTube is uniquely powerful — and uniquely complex. Learn more →
Remarketing
Bringing back visitors who didn’t convert. Standard remarketing, dynamic remarketing, RLSA, Customer Match. Usually among the highest-ROAS campaigns in any account. Learn more →
Google Ads Audit
A structural and tactical audit of your existing account. Conversion tracking health, campaign architecture, keyword quality, ad copy performance, negative keyword gaps, budget pacing, and wasted spend. Learn more →
My Google Ads Management Process
- Account audit (or initial strategy) — understanding what exists and where the wasted spend is
- Conversion tracking setup — GA4 + GTM + Google Ads conversion import. No campaign launches without this working
- Keyword research & intent mapping — commercial keywords mapped to match types and landing pages
- Campaign architecture — themed ad groups, clean naming conventions, proper network separation
- Ad copy creation — Responsive Search Ads with tested headlines and descriptions, sitelinks, callouts, structured snippets
- Bid strategy selection — manual vs. smart bidding based on conversion volume and campaign maturity
- Weekly optimization — search term mining, negative keyword expansion, bid adjustments, ad testing
- Monthly reporting — conversions, CPA, ROAS, revenue, not just clicks and impressions
What’s Included in Every Engagement
- Complete account audit at kickoff
- Conversion tracking setup and verification
- Keyword research and negative keyword library
- Campaign and ad group structure design
- Ad copy creation and ongoing A/B testing
- Landing page recommendations (or full LP build as separate scope)
- Weekly optimization sessions
- Monthly performance reports with commercial narrative
- Direct access to me via WhatsApp/email — no account manager layers
- Month-to-month contract — no long-term lock-ins
Industries I Serve with Google Ads
Why Hire a Google Ads Expert?
You can absolutely run Google Ads yourself. Small budgets on simple Search campaigns with a single product can work fine as a side-of-desk activity. The moment you’re running multiple campaign types, managing budgets of NPR 50,000+ per month, or competing in any kind of professional vertical, the cost of mistakes exceeds the cost of expertise.
The most common self-managed account pattern: broad match keywords eating 40% of budget, conversion tracking broken or missing, no negative keyword maintenance, search partners on (they shouldn’t be for most businesses), display network mixed into Search campaigns. Fixing these five issues alone often doubles campaign efficiency.
Ready for Google Ads that actually perform?
Let's audit your current account or build a new one that drives qualified leads from day one. Book a strategy call or message me directly on WhatsApp. I respond within 4 business hours.
Frequently Asked Questions
How much should I spend on Google Ads?+
Start with a budget that allows at least 10 conversions per week once optimized — this is the minimum for smart bidding to work. For most lead-gen businesses in Nepal, that’s NPR 30,000–100,000 per month. eCommerce and finance usually need more.
What’s your management fee?+
Starts from NPR 25,000/month for small accounts, scales with budget and complexity. International clients: scaled to market. Transparent fixed fee — no commissions on ad spend, no kickbacks.
How long until results?+
Week 1: campaigns live, first data. Week 2–4: initial optimization, conversion volume scaling. Month 2–3: smart bidding stabilizes, CPA trending to target. Results vary by industry.
Why is conversion tracking such a big deal?+
Without it, you’re optimizing for clicks — not outcomes. Google’s algorithms need accurate conversion data to find your best buyers. Broken or missing conversion tracking is the #1 reason accounts underperform.
Do you manage Google Ads for international clients?+
Yes — Australian, US, UK, Canadian, and Dubai clients are a core part of my practice. Time zone coverage is actually advantageous (Nepal timing covers AU morning, UK afternoon, US overnight).
Will you work with my in-house marketing team?+
Absolutely. I work alongside in-house teams as a specialist resource — either owning the full Google Ads function or augmenting a team that needs senior strategic help.
What reporting will I get?+
Monthly PDF report covering performance, optimizations made, insights, and next month’s priorities. Live Looker Studio dashboard for real-time access. Optional weekly sync calls.
Do you offer just account audits without ongoing management?+
Yes — see my Google Ads Audit service for one-time engagements.