What changes when I take over your Google Ads
You get one person who sets up, runs and reports on your account, with no handover to a junior after the sales call. The first thing that changes is measurement: GA4 and Google Tag Manager are configured and tested so that form submissions, phone calls, WhatsApp clicks and purchases arrive in Google Ads as conversions. Only then do I touch keywords, bids or budgets. Accounts that skip this step optimize toward clicks, and clicks are cheap for a reason.
The second change is structure. Most accounts I inherit in Nepal and abroad mix broad match keywords, no negative keyword lists and a single campaign for every service. I rebuild them into tightly themed campaigns with one clear conversion goal each, then move bidding from manual CPC to Target CPA or Target ROAS once the account has enough conversion data to learn from.
Who this is for
Businesses that already know people search for what they sell: clinics, colleges and study-abroad consultancies, hotels and trekking companies, banks, remittance and fintech brands, law firms, software companies and online stores. In Nepal that usually means a monthly ad budget from around NPR 30,000 upward; overseas it means a business that wants senior-level management at a fee that reflects Kathmandu economics. If you are not sure whether Google Ads or Meta Ads fits your business, the Google Ads versus Facebook Ads comparison answers that first.
Google Ads services
Management and audits
For Australian businesses there is a dedicated page on Google Ads management for Australian businesses, with the same for the UK and the USA, covering time zones, invoicing and market-specific settings.
Campaign types
Tracking and growth
If Google has suspended your account, account suspension and policy compliance explains how I diagnose the policy that was triggered, prepare the appeal and set the account up so it does not happen again.
Industries
Google Ads by industry collects the playbooks I use for healthcare, finance, eCommerce, real estate, education, hotels, travel, trekking, remittance, B2B, law firms, SaaS and more, each with the keyword, compliance and tracking decisions that industry needs.
Proof from a real account
Better Broking, an Australian mortgage brokerage, came to me with broad match keywords, no conversion tracking and one campaign for every service. I rebuilt the account: GTM-based tracking for forms and calls, tightly themed ad groups with exact and phrase match, new responsive search ads, negative keyword lists and a move to Target CPA after 30 days of data. Within 60 days the cost per acquisition fell by 35%, the account produced 40+ leads a month and Quality Score rose from an average of 5 to 8. The full write-up is in my case studies.
How I manage a Google Ads account
- Discovery call. What a lead or sale is worth to you, who your customers are, which markets you serve, and what has been tried before.
- Audit or setup. Existing accounts get a full audit; new accounts get a structure plan before anything is built.
- Conversion tracking. GA4 key events, GTM tags and Google Ads conversion actions are created and test-fired. Nothing launches until I can see a test conversion in the account.
- Keyword research and campaign architecture. Buyer-intent keywords grouped by theme and stage, with negative lists prepared before launch.
- Ads and landing pages. Responsive search ads and assets written to match each theme; landing pages checked for message match, speed and a working form.
- Launch and bid strategy. Manual or Maximize Conversions to start, then Target CPA or Target ROAS once there is enough conversion data.
- Weekly optimization. Search terms, negatives, bids, budgets, ad tests and placement exclusions.
- Monthly reporting. CPA, ROAS, conversion volume and the decisions for next month, in a Looker Studio dashboard you can open any time.
Mistakes I keep finding in Nepal accounts
- Conversions set to “page view of the homepage” or nothing at all, so smart bidding has nothing to learn from.
- One campaign named after the company with every service in one ad group.
- Broad match keywords without a negative list, paying for job seekers, students and “free” searches.
- Location set to “presence or interest” for a Kathmandu clinic, wasting budget on searches from abroad.
- Landing pages that load slowly on mobile data, where most Nepali searches happen.
Search beyond Google
Google is where most Nepali search demand sits, but it is not the only auction. For accounts already running well on Google, Microsoft Advertising (Bing Ads) often adds cheaper clicks from an older, higher-income audience, and campaigns can be imported rather than rebuilt. I set it up only where the extra reach justifies the management time.
What Google Ads management costs
My management fee is separate from the ad budget you pay Google directly. It depends on how many campaign types and markets you run, your ad spend, and how much tracking and landing-page work is needed. The ranges and what drives them are on the Google Ads packages and pricing page. Engagements are month to month.
The quickest way to find out what your account needs is a free Google Ads audit: I review your tracking, structure and wasted spend and send back a written summary before we talk about management.