Meta Ads Audit That Finds Wasted Spend
Most Meta Ads accounts I audit have at least 3 structural issues costing them 20–50% of their budget. Pixel broken or missing CAPI. Learning phase never exits. Audience overlap between campaigns. Creative that hasn’t been refreshed in 90+ days. Wrong objective for the stated goal. An honest audit surfaces these — and shows which fix produces the biggest improvement.
What the Audit Covers
Pixel & CAPI health — event deduplication, data freshness, Event Match Quality scores. Campaign architecture — CBO vs ABO appropriateness, campaign/ad set overlap, objective alignment. Audience strategy — lookalike quality, overlap, Advantage+ adoption. Creative diversity — count, formats, rotation velocity, fatigue signals. Learning phase analysis — which ad sets exit, which never do, why. Attribution sanity — window settings, conversion event configuration. Budget pacing — scaling stability, CPA trends as budget grows.
Common Issues Found
Pixel installed but Conversions API missing (20–40% signal loss). Multiple overlapping lookalikes competing for the same users. Creative that hasn’t rotated in 60+ days (fatigue). Objective set to “Traffic” when goal is actually “Leads”. Learning phase stuck — campaigns never get the 50 conversions/week needed for optimization to stabilize. Small budgets spread across too many ad sets (data dust). No systematic creative testing.
Deliverables
Executive summary PDF. Detailed findings with evidence. 30/60/90-day action plan, prioritized by revenue impact. Wasted spend estimate. One-hour debrief call.
Ready to Get Started?
Book a free strategy call to discuss how this service can grow your business. Book a strategy call or message me directly on WhatsApp. I respond within 4 business hours.
Frequently Asked Questions
How much does a Meta Ads audit cost?+
NPR 25,000–60,000 depending on account size and complexity. International clients: scaled to market. One-time fee, no ongoing commitment.
How long does the audit take?+
1–2 weeks from access to final delivery.
Will you implement the fixes?+
If you want me to — as a separate ongoing management engagement.
What access do you need?+
Business Manager access (analyst role minimum), Ads Manager access, Pixel event access, and read access to any relevant landing pages/CRM.