How the blog is organised
Articles here answer questions clients and prospects actually ask me, and each one links to the service page where I do that work. Cost and comparison pieces sit alongside the longer reference guides under resources; shorter answers and platform changes live here.
Four kinds of article get written. Cost pieces, because “what does this cost in Nepal” is the most common question and the honest answer has ranges and conditions rather than one number. Comparisons, for the choice between two channels or two platforms when the right answer depends on the business. How-to pieces, where a business owner can reasonably do the work themselves and I would rather they did it properly. Platform changes, when Google or Meta ships something that changes what I would recommend.
Dates and revisions
Every article carries a published date and, where it has been revised, an updated date and a short note on what changed. Anything about ad platforms ages quickly, so older pieces get rewritten rather than left to drift. If a figure or a screen name is out of date, it is a mistake worth telling me about.
Where to start
If you are weighing paid search against paid social, read the Facebook Ads and Google Ads comparison. If you are budgeting, start with the Google Ads cost guide for Nepal. If you want the reference material rather than articles, the resources section has the checklists, guides and calculators.