Google Ads for Clinics, Hospitals, and Medical Practices
Healthcare Google Ads is uniquely regulated. Google’s healthcare ad policies restrict what you can claim, who you can target, and how you can remarket. I work within these policies to build healthcare ad campaigns that are policy-compliant, patient-respectful, and commercially effective.
Call-Only Campaigns
For clinics, phone calls convert far better than form fills. Call-only campaigns encourage phone inquiries directly from the ad, with call tracking to attribute conversions accurately.
Location Targeting
Most patients come from a specific geographic radius. Tight location targeting with bid adjustments — sometimes excluding low-intent areas that drive irrelevant clicks.
Appointment Booking Conversions
Online booking systems integrated with conversion tracking so every scheduled appointment is attributed to its source. Enables smart bidding and ROI visibility.
Compliance Handling
Health claims, drug mentions, sensitive medical content — navigated with Google’s healthcare policies in mind. Landing pages built with disclaimers and credential visibility where required.
Case Study Reference
For Angel Fertility Clinic in Kathmandu, we combined Google Ads (lower-funnel transactional keywords) with Meta Ads (upper-funnel educational video) to generate 150+ qualified IVF leads at NPR 180 per lead. The key: channel coordination, not silos.
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Frequently Asked Questions
What health claims can I make in ads?+
Only evidence-backed claims supported by regulatory approvals. “Best IVF clinic” needs backing. “Experienced fertility specialists” is factual and safer. Google reviews ads for policy compliance automatically.
Can I target specific health conditions?+
Google restricts some condition-based remarketing (sensitive categories). Search targeting on condition keywords is allowed with policy-compliant creative.
How much should a clinic spend?+
Enough for at least 30 conversions/month once optimized — typically NPR 30,000–80,000/month for Kathmandu clinics in competitive specialties.
What converts better — call or form?+
For most clinic specialties, calls. For information-heavy specialties (like IVF), forms work equally well because patients want to do research first.