How I got here
I started in 2018 doing SEO for local businesses in Kathmandu that had websites nobody could find. The work was mostly technical at first: fixing indexing, page speed and site structure, then building content around the searches people actually made. Within a couple of years the same clients were asking for paid search and social, because a business needs leads this month as much as it needs organic growth next year. So I learned Google Ads and Meta Ads to the same depth and have run all three channels side by side ever since.
Today I work at Encore Media Pvt. Ltd., a digital marketing agency in Nepal, and I manage campaigns directly for clients in Nepal and abroad. The agency side means I see dozens of accounts, briefs and reporting formats a year; the direct side means I stay responsible for outcomes rather than deliverables. Both shape how I work on your account.
What I do, and how the channels fit together
I manage three core channels and the measurement underneath them. SEO for organic visibility that compounds. Google Ads for qualified traffic this week. Meta Ads for demand generation and retargeting on Facebook and Instagram. Around them sit digital marketing services such as analytics, content and web design, and marketing automation so leads get followed up.
The reason to have one person run all of it is data. Google Ads search-term reports show which queries convert, which decides what SEO content I write. SEO content lowers what a client has to spend on branded and mid-funnel paid search. Meta creative tests reveal which message resonates, and that message goes into ad copy and landing pages. When each channel is run by a different vendor, none of this happens.
Industries and clients
Banking and finance: Global IME Bank and IME Remit in Nepal, Better Broking and Todaro Finance in Australia. Healthcare: Angel Fertility Clinic in Kathmandu and Macquarie Medical in Australia. Hospitality and tourism: Chandragiri Hills, Touropa Australia, Travel Puglia and Rihlat Travel News. Software: MoleMax Systems in Australia. Agency: Encore Media. Results that I can publish with numbers are on the case studies page, and client feedback is collected on the reviews page.
How I think about growth
Every engagement starts with one question: what does growth look like for this business in numbers? Enquiries, bookings, sales, cost per acquisition. If a ranking or a click does not lead towards one of those, it does not justify the time or the budget. That has three practical consequences.
- Tracking is set up before anything else. GA4, Google Tag Manager, Search Console and platform conversion actions are verified first, so the baseline and the result are both real.
- Keywords are chosen for commercial intent. A term earns a place in the plan when the searcher is close to a decision, not when it has a big volume number.
- Reports lead with outcomes. Leads, cost per lead and revenue come first; rankings and traffic are the supporting evidence.
Tools I use
For SEO: Ahrefs, SEMrush, Screaming Frog, Sitebulb, Google Search Console and Rank Math or Yoast on WordPress sites. For paid media: Google Ads Editor, Meta Ads Manager, Meta Pixel Helper and Optmyzr. For measurement and reporting: GA4, Google Tag Manager including server-side Conversions API, Looker Studio, Supermetrics and CallRail for call tracking. For automation: n8n, Make and Zapier, plus custom Python scripts for programmatic SEO tasks. The tools I use page keeps the current list.
Credentials and public profile
I also run digital marketing training in Nepal for teams that want to bring SEO and paid media in-house. You can find me on LinkedIn.
What I write about
I write the blog and the guides in resources myself, mostly about the questions clients ask on calls: what Google Ads costs in Nepal, how to do local SEO for a Kathmandu business, how to set up GA4 and GTM properly. Every article names the date it was published and last updated.
Work with me
If you want to talk through a project, get in touch for a free 30-minute discovery call. If you are comparing options, hire an SEO expert explains the engagement models and what to expect in the first 90 days.