Who this is for
Businesses with a long or considered sale: clinics, consultancies, finance companies, software firms, tour operators, B2B suppliers. If your buyer researches for weeks and asks the same eight questions on every call, content answers those questions once and works while you sleep. If your product is an impulse purchase, ads will move faster and I will tell you so.
It also suits businesses that already rank for their service pages and have run out of things to optimize. At that point the next gain comes from covering the topic properly, not from another title tag change.
What content marketing includes here
- Content audit. Everything you already published, what it ranks for, what it earns and what should be merged, rewritten or deleted. Most Nepali sites have twenty thin posts that would perform better as four good ones.
- Buyer question research. Sales calls, support tickets, review text, search data and competitor coverage, turned into a ranked list of questions by funnel stage.
- Content plan and calendar. Each item with its primary question, its format, its funnel stage, the page it links to and the action it asks for. Nothing gets commissioned without those five fields.
- Content briefs. Angle, structure, sources, examples, word range, internal links and the point the piece has to prove, so a writer cannot produce filler.
- Production. Articles, guides, comparison pages, FAQs, case-style explainers, email content and scripts for video or podcast episodes.
- Distribution. Each piece repurposed into social posts, an email and, where it fits, a short video, because publishing and hoping is not distribution.
- Measurement. A monthly view of which pieces produced enquiries, which produced traffic and nothing else, and what changes next month.
Where content marketing ends and other services begin
Content written specifically to rank for a keyword, with the on-page work that goes with it, sits under SEO content writing. Words on a page whose job is to sell rather than to inform, such as a homepage or a service page, are copywriting. Long-form video and audio programmes are YouTube channel and podcast marketing. Getting the published pieces in front of your followers is social media marketing, and mailing them to a list is email marketing. This page is the plan and the production behind all of them.
How a content engagement runs
- Audit and interviews (weeks one to two). I read your existing content, pull its performance from Search Console and GA4, and sit in on or listen to sales calls to hear the real questions.
- Plan (week two). A ranked backlog by funnel stage, with the first quarter scheduled. You approve topics before anything is written.
- Briefs and drafts (from week three). I brief and write. Where a specialist is needed, for example a doctor or a lawyer reviewing accuracy, I build that review into the schedule rather than around it.
- Review and publish. One round of feedback, then publishing with internal links, images, schema and the tracking already in place.
- Distribution. Social versions, the newsletter slot and any video cut, scheduled in the same week the piece goes live.
- Monthly review. What each piece produced, what to update, what to stop making. Older pieces are refreshed rather than replaced when the update will earn more than a new post.
Expect the first pieces live within three weeks of kickoff. Expect meaningful search traffic in three to six months; anyone promising faster is describing ads.
What you receive
- A content audit with a keep, merge, rewrite or delete decision for every existing piece.
- A ranked topic backlog and a published calendar for the next quarter.
- A written brief for every commissioned piece, reusable by your own writers.
- The published content itself, with internal links and images.
- Repurposed social and email versions of each piece.
- A monthly report showing traffic, rankings and, where tracking allows, the enquiries each piece contributed to.
Volume, not word count
Length follows the question. A pricing explainer that answers the question in 600 words is better than the same answer stretched to 2,000. A typical retainer produces four to eight substantial pieces a month plus the repurposed versions, and I would rather publish four pieces that each answer a real question than twelve that pad a report.
Pricing pointer
Content marketing is quoted monthly by volume, format mix and how much research each piece needs, with the audit and plan available as a one-off project first. Prices are on request, engagements are month to month, and the wider tiers are on the packages page.
Next step
Send me your site and the three questions you answer most often on sales calls. I will reply within 4 business hours with what I would publish first and why. A free 30-minute call is enough to decide whether you need a plan, production, or both.