Last updated: 7 September 2026
Information, not advice
Everything published here, including guides, checklists, calculators, benchmarks and blog posts, is general information about SEO, advertising and marketing. It does not take account of your particular circumstances, and it is not legal, financial, tax or professional advice for your business.
Decide what applies to you, and take proper advice on anything with a legal or financial consequence.
Results shown on this site
Case studies and figures describe work delivered for named or anonymised clients over a stated period. They are what happened in those accounts, in those markets, at that time.
They are not a projection of what will happen for you. Results depend on your market, competition, budget, website, offer, sales process and factors outside anyone’s control. Search engines and advertising platforms change how they rank and deliver without notice.
Every figure quoted here comes from the client’s own Search Console, Google Ads or Meta account and is used with their permission. If a figure is estimated or indexed rather than absolute, the page says so.
No guarantee of rankings or performance
No one can guarantee a ranking position, a level of traffic, a cost per lead or a return on advertising spend, and any provider who does should be treated with suspicion. What I commit to is method, transparency and reporting against agreed targets.
Tools and calculators
The calculators here use standard formulas and the numbers you enter. They produce estimates for planning, and they know nothing about your actual account. Do not use them as the sole basis for a budget decision.
Benchmark ranges, where published, are drawn from accounts I have managed and from public industry sources. They are indicative and will not match every business.
External links
Links to other sites are provided for convenience. I do not control them, I am not responsible for their content or accuracy, and a link is not an endorsement.
Client names and trademarks
Client and platform names, including Google, Google Ads, Meta, Facebook, Instagram, WordPress, Shopify, Ahrefs and Semrush, are trademarks of their respective owners. Their use here is descriptive and does not imply endorsement, partnership or certification unless expressly stated.
Accuracy and currency
Marketing practice changes quickly. Pages are reviewed periodically and carry a last-updated date, but I cannot promise everything is current at the moment you read it. Tell me if you find something wrong, through the contact page.
Testimonials
Testimonials are the genuine opinions of the clients named. They describe those clients’ experiences and are not a promise of a similar outcome.
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