Google Search Ads That Drives Qualified Leads
Campaigns that capture users actively searching for what you sell. This is the deep-dive page for my search ads service — for the hub overview, see Google Ads Expert in Nepal.
What Are Google Search Ads?
Search Ads appear on Google’s search results page when someone types a query matching your targeted keywords. They’re text-based, triggered by keywords, and pay per click. Of all ad types, Search Ads have the clearest intent signal — someone searched for exactly what you sell.
Who Should Use Search Ads?
Any business with products or services people actively search for. If your customer’s buying journey starts with “[product/service] in Kathmandu” or “best [product]” on Google, Search Ads should be in your mix. This covers nearly every B2B service, most B2C services, and eCommerce (though Shopping Ads often outperform for physical products).
How I Build Search Ad Campaigns
Step 1 — Keyword research. I identify commercial, high-intent keywords using Google Keyword Planner, competitor analysis, and real search term data from GSC. Broad, phrase, and exact match used strategically — not thrown together. Step 2 — Campaign architecture. Themed ad groups where every keyword relates tightly to the ad copy and landing page. Single-topic ad groups, not keyword-bag campaigns. Step 3 — Ad copy. Responsive Search Ads with 15 headlines and 4 descriptions per ad, tested across variations. Sitelinks, callouts, structured snippets, and location extensions where applicable. Step 4 — Landing page alignment. Every ad points to a landing page that matches the query intent. Generic homepage landing = wasted budget. Step 5 — Bid strategy. Manual CPC for new accounts until conversions build; Target CPA or Target ROAS once data allows smart bidding.
Common Mistakes I Fix
Broad match without close monitoring (bleeding budget on irrelevant queries). No negative keywords (same problem, compounding). Search partners on without exclusions (low-quality traffic). One giant ad group with 50 keywords (no relevance signal). Ads pointing to homepage (low quality score, high CPC). Missing conversion tracking (smart bidding has no signal to optimize on). Enhanced CPC without conversion data (doing nothing useful). Automated bidding too early (needs minimum 30+ conversions/month).
Deliverables
Full keyword research document. Campaign structure design. Ad copy library. Negative keyword seed list. Landing page recommendations. Weekly optimization reports. Monthly performance review.
Ready to launch search ads?
Let's build campaigns that convert, not just click. Book a strategy call or message me directly on WhatsApp. I respond within 4 business hours.