Who hires a consultant rather than a manager
An in-house marketer who runs Meta ads competently but has hit a wall: costs rising, a restriction, a new product, or a founder asking questions the dashboard cannot answer. An agency in Nepal or abroad that wants a senior review of a client account before a renewal. A business owner who wants to understand what their current agency is doing. A team that is about to build a new account and wants the structure right before spending. If you want the account run for you, Facebook Ads management services is the page; if you want it built once and handed over, the Facebook Ads setup service.
What consulting covers
- Account review and rebuild plan. A structured read of tracking, structure, audiences, creative and budget, followed by a written plan in priority order that your team executes. The review method is the one used in the Facebook Ads audit.
- Tracking diagnosis. Events Manager, deduplication, event match quality, blocked events for health or other restricted categories, and what to fix first; the technical detail is under Pixel and Conversions API setup.
- Second opinion. A specific decision: whether to move to Advantage+, whether to split markets, why a campaign stopped working, what a fair agency fee looks like.
- Restriction guidance. What a notice means and how to appeal without making it worse; the hands-on version is under Facebook ad account restriction and policy recovery.
- Meta Ads coaching. Screen-shared sessions on your own account: reading results, structuring tests, writing creative briefs, budget decisions, weekly routines. For a structured course, Meta Ads training is the classroom version.
- Creative and copy review against what converts and what Meta’s policies allow.
How a consulting engagement runs
- Scoping call (free, 30 minutes): what the problem is, what access exists, what a useful outcome looks like.
- Access and preparation: view-only access to Ads Manager and Events Manager; I read the account before the session so the time is spent on answers.
- Session: 60 or 90 minutes, screen-shared, recorded for your team.
- Written follow-up: the findings, the plan in priority order, and the settings or fixes discussed, within two business days.
- Check-in: an optional follow-up session after the plan has been executed to review results and adjust.
Typical questions a session answers
- Why did cost per lead double last month when nothing changed?
- Is our Pixel actually reporting leads, or page views?
- Should we run Advantage+ or keep the manual structure?
- Our health, finance or education consultancy ads keep getting rejected; what can we say?
- Is the agency’s report telling us what we need to know?
- How should we structure a new market or a second product?
What consulting is not
It is not ongoing management, and it is not a way to get the work done without a retainer; the plan is written for your team to execute. It is also not generic training on a demo account. Every session uses your data.
What you receive
A session recording, a written findings and plan document, and the specific fixes discussed. Teams that continue with coaching receive a shared log of decisions and results across sessions.
Pricing and next step
Consulting is billed by the session, quoted on request, with packages of sessions for coaching; the Meta Ads packages and pricing page shows where it sits alongside management and setup. The first step is the free scoping call, booked through the free Meta Ads audit page, which also gives you a written first look at the account before any session is charged.