Twelve-month estimate
- Extra visits (year)
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- Extra leads (year)
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- Extra sales (year)
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- Gross profit (year)
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- Fees (year)
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- Net return
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- Break-even month
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How the estimate is built
The calculator takes the gap between your current and target organic visits and spreads it over twelve months on a curve that starts slowly and accelerates, because rankings move little in the first quarter and most of the gain lands in the second half. Each month’s extra visits are converted with your visit-to-lead rate, then your close rate, then multiplied by the sale value and margin. Fees are subtracted month by month, and the break-even month is the first month where cumulative profit is positive.
Choosing honest inputs
- Current visits come from Google Analytics 4, organic search channel, last three months averaged.
- Target visits should come from keyword research and a realistic ranking assumption, not a wish. Tripling in a year is common for small sites with technical problems; it is rare for sites already ranking well.
- Conversion and close rates should be your own. If you do not track them, that is the first thing to fix; the analytics and tracking service exists for exactly that.
Reading the result
A negative first year with a break-even in month nine or ten is normal for a new engagement and usually turns strongly positive in year two, when the fee is buying growth on a larger base and older content keeps producing. If the model never breaks even, the problem is almost always conversion rate or sale value rather than traffic, and an SEO audit or a conversion rate optimization project is the better first step. Fees for each tier are on the SEO packages page.