Free

Resources and Free Tools

These are the documents and calculators I use on client work, published so you can run the basics yourself or judge what a specialist should be doing for you. Each resource links to the service page it belongs to; none of them require an email address.

  • No email gate
  • Used on real client work
  • Updated when the platforms change

What is here

Checklists for the jobs people most often get wrong: an SEO audit, a Google Ads account before launch, a Meta Ads account, local SEO for a Nepali business, and a website launch. Each is a working list, not a sales document.

Guides written for the Nepal market, where most international advice does not fit: how SEO works for a Nepali business, how to run Google Ads from Nepal, and what digital marketing costs here.

Tools are added as they are built: calculators for Google Ads budgets and return on ad spend, a title and description checker, and a Nepal cost-per-lead benchmark.

How to use them

Start with the checklist for the channel you already run. If more than a third of the items fail, the guide for that channel explains why they matter, and the matching service page describes what I would do about it. If you are not sure where to start, the free SEO audit is the fastest way to get a prioritised list for your own site.

Explore

All Resources and Free Tools19

Digital Marketing Cost Guide for Nepal (2026)

Nobody publishes prices in this market, so most people asking what digital marketing costs…

Digital Marketing Glossary

These are the terms that turn up in marketing proposals and monthly reports, defined…

Digital Marketing Salary Guide (Nepal)

This page is about what digital marketing roles in Nepal actually involve at each…

Facebook Ads Checklist

This Facebook Ads checklist covers everything that has to be in place before a…

GA4 & GTM Setup Checklist

This GA4 and GTM setup checklist is what I work through when I install…

Google Ads Checklist

This Google Ads checklist covers what has to be right before a campaign goes…

Google Ads Guide for Nepal

This is the sequence I follow when setting up Google Ads for a Nepali…

How to Do Local SEO in Nepal

For a clinic, restaurant, showroom or trekking office in Nepal, most of the searches…

International SEO Guide

International SEO is mostly three decisions made once: how to structure the site, how…

Landing Page Checklist

Most campaigns that fail do not fail in the ad account. They fail on…

Local SEO Checklist (Nepal)

This local SEO checklist is for businesses with a physical location or a service…

Meta Ads Guide

This Meta Ads guide covers setting up and running Facebook and Instagram advertising for…

Nepal Ad Benchmarks: Facebook & Google Ads CPC, CPL

Almost every cost-per-click and cost-per-lead benchmark you can find online comes from the United…

Nepal Digital Marketing Statistics

Numbers about internet and social media use in Nepal get copied between blogs until…

SEO Audit Checklist

This is the SEO audit checklist I work through on client sites, in the…

SEO Content Brief Template

This SEO content brief template is the document I fill in before writing any…

SEO Guide for Nepali Businesses

This SEO guide for Nepali businesses covers what actually gets a local company found…

Website Launch SEO Checklist

Most traffic losses I am asked to fix started on launch day. This website…

What Is GEO? AI Search Optimization Guide

GEO, AEO, AIO, LLMO: the acronyms arrived faster than the evidence. This guide explains…

Frequently asked questions

Do I need to give my email to download anything?

No. Everything here is open. The only forms on the site are the enquiry and free-audit forms, and those are optional.

How often are the resources updated?

When the platforms change something that makes an item wrong. Each resource shows its updated date at the top.

Ready to talk about your project?

A free 30-minute call, a straight answer about what would move the numbers, and a written proposal within 48 hours if we are a fit.