What a Google Ads Expert Actually Does
A Google Ads expert in Nepal manages every element of your paid search performance: campaign architecture, keyword research, ad copywriting, Quality Score optimization, bid strategy, landing page alignment, conversion tracking, negative keyword management, audience layering, and ongoing testing. The goal is always the same โ generate leads or sales at the lowest possible cost per acquisition.
Most self-described "Google Ads experts" in Nepal start with keyword research. That's backwards. A real Google Ads expert starts with measurement โ if you can't measure conversions, you can't optimize for them. Every campaign I build begins with verified GA4 + Google Tag Manager conversion tracking. Only after tracking is proven to work does a single rupee of ad spend get committed.
Why Hire Keshab Joshi as Your Google Ads Expert
- 7+ years managing Google Ads โ Search, Display, Shopping, YouTube, Performance Max, Demand Gen
- Proven 35% CPA reductions for international clients (see Better Broking case study)
- Conversion tracking-first workflow โ GA4 + GTM setup verified before any spend
- Cross-market experience across 6 countries: Nepal, Australia, USA, UK, Canada, UAE
- Industry depth โ banking, healthcare, hospitality, tourism, SaaS, eCommerce, professional services
- Direct access โ you work with me, not a junior or account manager
- Month-to-month engagements โ no long-term contracts, accountability is the retention strategy
- International rates 40-60% below Western agencies โ senior work at Nepal-based economics
Google Ads Case Study: Better Broking (Australia) โ 35% CPA Reduction
An Australian mortgage brokerage was running Google Ads with broad match keywords and zero conversion tracking. Budget was leaking into irrelevant searches, no data existed to optimize against, and the account structure couldn't distinguish between service types or geographic targets.
I rebuilt the entire account from scratch: implemented Google Tag Manager-based conversion tracking for form submissions and phone calls, restructured campaigns into tightly themed ad groups with exact and phrase match keywords, wrote responsive search ads aligned with specific search intents, and set up negative keyword lists to eliminate waste.
Bid strategy moved from manual CPC to Target CPA after collecting 30 days of conversion data. Landing page recommendations improved Quality Scores from an average of 5 to 8 across the account.
Within 60 days: Cost per acquisition dropped by 35%. Lead volume increased by 40%. The account went from running at a loss to generating positive ROI within the first billing cycle.
Google Ads Services I Offer
Search Ads
Text ads at the top of Google SERPs โ highest-intent ad format, people actively searching for what you sell.
Display Ads
Visual banner ads across 2M+ partner sites. Brand awareness, remarketing, contextual targeting.
Shopping Ads
Product listing ads with image, price, title directly in search results. Essential for eCommerce.
YouTube Ads
Video advertising on the world's second-largest search engine. Skippable, bumpers, Shorts, Demand Gen.
Performance Max
Google's AI-driven campaign type covering all inventory. Asset strategy and audience signals matter more than bids.
Remarketing
Re-engage past visitors with dynamic product ads and RLSA. Lowest-cost-highest-conversion segment.
Google Ads Audit
Wasted spend identification, Quality Score analysis, structural review, tracking gaps โ pays for itself in week one.
Conversion Tracking Setup
GA4 goals, GTM tags, phone call tracking, form submission events โ the foundation every Google Ads account needs.
Landing Page Optimization
Ads are only as effective as the pages they send to. Message match, load speed, mobile UX, form optimization.
Industries I Run Google Ads For
- Healthcare & Medical โ clinics, hospitals, fertility centers, dental, cosmetic
- Banking & Finance โ banks, mortgage brokers, insurance, remittance, investment advisory
- Hospitality & Tourism โ hotels, resorts, tour operators, trekking companies
- Real Estate โ developers, agencies, property marketplaces
- Education โ colleges, training institutes, edtech, coaching centers
- eCommerce โ D2C brands, fashion, beauty, electronics, home goods
- Professional Services โ law firms, consultancies, accounting, B2B SaaS
My Google Ads Process
- Discovery call โ understanding your business goals, current state, competitive landscape
- Account audit โ identifying wasted spend, tracking gaps, structural issues, Quality Score problems
- Conversion tracking setup โ GA4 goals, GTM tags, Google Ads conversion actions, call tracking
- Keyword research and campaign architecture โ buyer intent mapped to campaign structure
- Ad copy and landing page alignment โ Quality Score optimization from day one
- Launch with manual CPC โ transition to smart bidding (Target CPA, Max Conversions) after data
- Weekly optimization โ search terms, negatives, bids, ad testing, audience adjustments
- Monthly reporting โ CPA, ROAS, conversion volume, revenue attribution, strategic recommendations
Google Ads Pricing in Nepal
Management fees typically start from NPR 10,000/month for simple Nepal campaigns and scale to NPR 50,000+/month for multi-region, multi-campaign accounts with significant ad spend. This is separate from your Google Ads budget. International clients are invoiced in USD, AUD, GBP, or CAD โ typically 40-60% lower than Western agency rates for equivalent service.
Testimonial
We hired Keshab to fix our Google Ads account that was wasting money on irrelevant clicks. Within 60 days, our cost per lead dropped by 35% and the quality of leads improved significantly. He set up proper conversion tracking that we never had before. Highly recommend for any Australian business looking for a skilled Google Ads specialist.
โ Sunny Thakuri, Director, Better Broking (Australia)
Frequently Asked Questions
How much does a Google Ads expert in Nepal cost? +
What Google Ads budget should I start with? +
How quickly will Google Ads generate results? +
Can you fix my existing Google Ads account? +
Do you work with international clients? +
Do you manage Google Ads alongside SEO? +
What tools do you use? +
Do you require long-term contracts? +
Ready to Work With Nepal's Trusted Google Ads Expert?
Book a free 30-minute discovery call. We discuss your current Google Ads state, your business goals, and whether my approach is the right fit. No pitch. No obligation. Tailored proposal within 48 hours.