What you get
- A recorded 10 to 15 minute review of your account, with the screen shared so you can see exactly what I am looking at.
- A written list of the wasted spend I found, in rupees or dollars per month where I can estimate it, and the tracking problems that are hiding your real results.
- The first three changes I would make, in order, and what I would expect each to do to cost per lead.
- A straight answer on whether the account needs tuning, a rebuild or a different channel altogether.
A sample of what the audit covers
| Area | What I check |
|---|---|
| Conversion tracking | Whether conversion actions fire on real leads, count once, and match GA4; whether calls are tracked |
| Search terms | What the account is actually buying, and how much goes to irrelevant queries, job seekers and students |
| Match types and negatives | Broad match without negatives, missing negative lists, keyword overlap between campaigns |
| Structure | Campaign and ad group themes, brand versus non-brand separation, budget distribution |
| Bidding | Whether Smart Bidding has enough conversions to learn, target settings versus actual results |
| Ads and assets | Ad strength, pinned assets, extensions, message match to the landing page |
| Settings | Location targeting mode, networks, schedules, devices, auto-applied recommendations |
| Landing pages | Speed, relevance to the query, form friction |
The full paid Google Ads audit covers every campaign and produces a complete change list with estimated impact; the free version finds the biggest leaks. The Google Ads checklist lists the checks if you want to run through them yourself first.
Turnaround
Within 3 business days of receiving access. Access is granted by adding my Google account as a read-only user in your Google Ads account, or by sharing your customer ID so I can request access; instructions come by email after you submit the form, and you can remove me at any time.
Request your audit
The form asks for your website, the market you advertise in, your approximate monthly ad spend and what you count as a conversion. Spend matters because the priorities in a NPR 30,000 a month account are different from those in an AUD 10,000 a month account.
Who is doing the audit
Keshab Joshi, Google Ads expert in Nepal, managing paid search since 2018 for clients in Nepal, Australia, the USA, the UK, Canada and the UAE. The Better Broking account in Australia started with exactly this kind of audit; the rebuild that followed cut cost per acquisition 35% in 60 days and lifted Quality Score from 5 to 8, as described in the case study. Your details and account data are used only for the audit; see the privacy policy.