Who this is for
A clinic with two angry Google reviews and no replies. A finance company whose name returns a forum thread from 2019. A hotel whose booking-site rating dropped after a bad season. A consultancy competing with a similarly named business that behaves badly. And professionals whose personal name is searched more than their company’s.
It is also for businesses with no reputation problem yet who are about to spend heavily on ads. Paid traffic multiplies whatever people find when they check you, in both directions.
What this service includes
- Reputation audit. What page one returns for your brand, your founder’s name and the common variants, plus every review profile, directory listing and social account that carries your name, including ones nobody at your company controls any more.
- Monitoring. Alerts for brand mentions, new reviews and new results, so you hear about a problem in a day rather than a quarter.
- Response process. Who replies, how fast, and in what tone, with drafted responses for the situations you actually face. A calm, specific reply is read by every future customer, not just the complainant.
- Review generation, honestly done. A repeatable ask at the right moment in your service, sent by email, SMS or WhatsApp, with no incentives and no filtering. The narrower Google-only version of this is Google reviews management.
- Search result work. Strengthening the accurate properties you control so they occupy more of page one: your site, profile pages, personal branding assets, and published content.
- Removal requests where they are legitimate. Reviews that break platform policy, duplicate listings, and content that is factually false can be reported through the platform’s own process. Some of it is removed and some is not.
- Crisis handling. A prepared holding statement, an owner, and a channel plan, agreed before you need it.
How a reputation engagement runs
- Audit (week one). I record what page one looks like today, screenshot it, and rank the results by how much damage each one does to an enquiry.
- Triage. Each negative result is sorted into fair criticism, policy-breaking content, factual error, or someone else’s business confused with yours. Each type has a different route, and using the wrong route wastes months.
- Fix the cause. Where reviews are fair, the operational problem gets named. I will tell you when the answer is a service change rather than a marketing service; hiding a real problem is not something I take money for.
- Respond. Every outstanding review answered, then a standing process so new ones are answered within days.
- Build. New reviews collected on a schedule, and accurate content published and optimized so it ranks for your brand terms.
- Monitor and report. Monthly: what page one looks like now, review volume and average rating, and mentions found.
Review volume moves in weeks. Search results move in three to six months, sometimes longer, and I say so up front rather than at month five.
What you receive
- A reputation audit with a dated screenshot of page one for each tracked term.
- A monitoring setup delivering alerts to your inbox or Slack.
- A response playbook with drafted replies for the common cases, in Nepali and English.
- A review request process wired into how you already contact customers.
- A content and profile plan for the search results you want to strengthen.
- A monthly report tracking rating, volume, sentiment and page-one composition.
What I will not do
- Write or buy fake reviews, or file mass false reports against a competitor’s reviews. Platforms detect it, and the penalty lands on you.
- Offer discounts in exchange for five stars, or send review requests only to happy customers. Both break Google’s policies.
- Promise that a specific result will disappear. Nobody controls that, and anyone who promises it is describing something you should not pay for.
- Advise on defamation, takedown notices or legal action. Where a result may be defamatory, that is a question for a lawyer in the relevant jurisdiction.
Where this connects
Reputation work overlaps three other services. Google reviews management is the Google-only, higher-volume version. Google Business Profile optimization makes the listing that carries those reviews perform. And branding and strategy matters when the complaint is that customers expected something different from what you sell, which is a positioning problem wearing a review’s clothes.
Pricing pointer
The audit is a fixed-price project; ongoing monitoring, response and content work is quoted monthly by the number of profiles and the volume of reviews. Prices are on request and engagements are month to month.
Next step
Search your own business name in an incognito window and send me a screenshot of the first page, plus your review profiles. I reply within 4 business hours with what is fixable, what is not, and roughly how long each part takes.