Who this is for
Consultants and freelancers whose next client comes from a name search. Doctors, lawyers, architects and accountants inside larger organisations where the individual is chosen, not the firm. Founders raising money, recruiting, or selling a company that is still mostly them. Executives moving into speaking or board work. And professionals whose name currently returns somebody else, a dormant profile, or nothing.
It is not for people who want follower counts. If the goal is reach for its own sake, this is the wrong service and I will say so.
What a personal brand engagement includes
- Positioning. What you are known for, to whom, and what you turn down. A professional known for one thing gets referred; one known for everything gets forgotten. The company-level version of this work is branding and strategy.
- A personal site on your own domain. Who you are, what you do, proof, writing, and one clear way to contact you. Built under WordPress development so you can edit it yourself.
- Bio set. A one-line, a short and a long version, plus a speaker bio, in Nepali and English, so you stop rewriting it for every event.
- Search result cleanup. What page one returns for your name today, and a plan to fill it with pages you control. Where something negative sits there, that work belongs to online reputation management.
- Profiles. LinkedIn, Google Business Profile where you practise publicly, professional directories, and any platform where your field’s clients look.
- A content rhythm. Topics, formats and a schedule that fits a full working week. A monthly essay you actually publish is worth more than a daily plan you abandon in March.
- Photography direction. What you need and how it should look. The shoot itself is booked separately.
How it runs
- Interview (week one). Two hours on your work, your best cases, the opinions you hold that others in your field do not, and what you want to be called about. Most of the material comes from here, not from a questionnaire.
- Audit. What your name currently returns, on Google and on the platforms your clients use, screenshotted and dated.
- Positioning and messaging (week two). The one line, the proof, the topics you will own, and the topics you will decline.
- Assets (weeks two to four). Site, bios, profile rewrites and the first pieces of content, so the site does not launch empty.
- Rhythm. A publishing schedule matched to your actual capacity, with a backlog of topics so you never start from a blank page.
- Review at 90 days. What your name returns now, what got published, and whether the schedule was realistic.
What you receive
- A personal website on a domain in your name.
- A bio set in both languages, and a headshot and image specification.
- Rewritten profiles on the platforms that matter in your field.
- A positioning document: what you are known for, for whom, and the proof.
- A topic backlog and a publishing schedule you agreed to, not one imposed.
- Dated before-and-after screenshots of what your name returns.
What works, and what does not
- Publishing your actual work beats posting motivational quotes. A case you handled, explained plainly, is the most persuasive thing you can put online.
- One platform, done properly. Pick where your clients are. For B2B and professional services in Nepal that is usually LinkedIn, supported by LinkedIn marketing.
- Your own site is the anchor. Platform profiles can be suspended, restricted or redesigned. A domain you own cannot.
- Consistency beats volume. Two good posts a month for a year builds more than thirty in one month followed by silence.
- Ghostwriting has limits. I can structure, edit and draft from your interviews, but the opinions and the examples must be yours. Content that sounds like nobody in particular does not build a personal brand.
- Separate the personal from the company brand deliberately. If your name and the company name will eventually part ways, decide now which one owns the audience.
Pricing pointer
Set up as a fixed-price project covering positioning, site, bios and profiles, with optional monthly support for content editing and publishing afterwards. Prices are on request, the ongoing part is month to month, and photography is booked and paid separately.
Next step
Search your own name in an incognito window and send me the first page, plus your LinkedIn. I reply within 4 business hours with what is missing and what I would build first. A free 30-minute call settles whether this is a project or a habit you mostly need help starting.