Meta Ads for Online Stores — Catalog, Dynamic, Retargeting
eCommerce on Meta is catalog-driven. Manual creative doesn’t scale past a handful of products; catalog-driven Dynamic Product Ads do. Combined with smart prospecting and aggressive retargeting, Meta becomes the highest-volume paid channel for most Nepali and international online stores.
Catalog Sales Campaigns
Upload product catalog via Commerce Manager. Dynamic Product Ads automatically show relevant products to relevant users: cart abandoners see abandoned items, browse-only visitors see viewed items, past purchasers see complementary products.
Dynamic Ads for Broad Audiences
DABA — Dynamic Ads for Broad Audiences — uses catalog ads on prospecting audiences. Meta’s algorithm matches products to users based on platform intent signals. Works surprisingly well for consumer categories with broad appeal.
Retargeting Purchasers
Past purchasers are the highest-ROAS audience in any account. Upsell and cross-sell campaigns targeting past purchasers typically deliver 5–10x ROAS. Segment by time since purchase, product category, lifetime value.
Advantage+ Shopping Campaigns (ASC+)
Meta’s AI-driven campaign type for eCommerce. Consolidates prospecting and remarketing into a single campaign that Meta optimizes across the full funnel. For budgets NPR 50k+/month, ASC+ often outperforms manual campaign structures.
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Frequently Asked Questions
How much should I spend on Meta Ads for eCommerce?+
NPR 30,000+/month for learning, NPR 100,000+ for serious scaling. Thin budgets produce thin data.
Catalog ads vs. manual creative?+
For 20+ SKUs: catalog-driven wins on efficiency and performance. For <20 SKUs: manual creative is manageable and often performs comparably.
How important is UGC for eCommerce ads?+
Very — UGC-style creative consistently outperforms polished brand creative on Meta. Invest in UGC production or creator partnerships.
Should I run catalog ads without good product photography?+
Product images are the #1 creative element. Invest in quality photos before anything else. Poor images undercut everything.