Facebook Ads Management That Delivers
Facebook’s ad platform spans Feed, Stories, Reels, Marketplace, Messenger, and Audience Network — plus Instagram through the same Ads Manager. For businesses targeting Nepali audiences, Facebook is the single highest-reach paid channel: ~90% of Nepal’s internet users are on the platform, and CPMs remain significantly more affordable than Western markets.
Campaign Objectives
Awareness (reach, brand lift), Traffic (sending to site), Engagement (post interactions, messages), Leads (forms, messaging apps), App Promotion, Sales (Conversions API + catalog). Each objective optimizes toward different in-app signals — mismatching objective to goal is a common source of underperformance.
Audience Targeting
Core audiences (demographics, interests, behaviors), custom audiences (website visitors, customer lists, video viewers, engagers), lookalike audiences (based on high-value seed lists). Layering 2–3 signals usually outperforms either ultra-broad or ultra-narrow targeting — but Advantage+ Audience is increasingly replacing manual stacks for conversion campaigns.
Nepali-Language Copywriting
For Nepal campaigns, Nepali-language creative consistently outperforms English on conversion rate — especially in healthcare, finance, real estate, and consumer services. I coordinate translation with native writers, not automated tools.
Creative Strategy
Static images, carousel, video, collection, and Reels — each format serves different campaign goals. Video for consideration, static for retargeting, carousel for product showcase, Reels for organic-native reach. Creative rotation every 2–4 weeks to fight fatigue.
Ready to Get Started?
Book a free strategy call to discuss how this service can grow your business. Book a strategy call or message me directly on WhatsApp. I respond within 4 business hours.
Frequently Asked Questions
Facebook or Instagram — which for Nepal?+
Facebook has broader age coverage in Nepal (including older demographics). Instagram skews younger and urban. Most campaigns should run across both via Advantage+ Placements, letting Meta allocate.
How many creatives do I need?+
Minimum 5–8 per campaign to test. Scaled accounts use 20+ creatives per month, rotating to fight fatigue. Creative velocity is often the biggest bottleneck.
Should I use Nepali or English?+
Nepali wins for local-market targeting in almost every vertical except premium B2B. English appropriate for international targeting and for English-dominant urban professional segments.
Do I need a Pixel?+
Yes. Running Facebook Ads without Pixel + CAPI in 2026 loses 20–40% of conversion signal. First setup step, every engagement.