What changes when I take over your Meta Ads
Most Facebook advertising in Nepal is a boosted post with a budget and a hope. What I do instead is build campaigns in Ads Manager against a measured outcome: a lead form completed, a WhatsApp conversation started, a booking or a purchase. The first week goes into tracking, because a campaign optimized for “engagement” will find people who like things, and a campaign optimized for a verified lead event will find people who enquire. The second change is creative discipline: several ads tested against each other every cycle, with the losers switched off, rather than one design running until it stops working.
Who this is for
Businesses whose customers are on Facebook and Instagram, which in Nepal is nearly everyone: clinics, colleges and study-abroad consultancies, hotels, restaurants, fashion and beauty brands, real estate projects, remittance and fintech apps, and local services. Overseas, I work with ecommerce brands, clinics, tour operators and service businesses that want a senior specialist rather than an agency team. If you are deciding between Meta and Google, the Facebook Ads versus Google Ads comparison is the honest starting point; most businesses end up running both.
Meta Ads services
Management
Australian businesses have a dedicated page on Meta Ads management for Australian businesses, covering time zones, invoicing and market differences.
Placements and campaign types
Tracking and growth
If your account has been disabled, account restriction and policy recovery explains how I diagnose the policy trigger, prepare the appeal and complete business verification.
Industries
Meta Ads by industry holds the playbooks for healthcare, real estate, eCommerce, education, hospitality, travel, trekking, restaurants, fashion, fintech and more, each with the creative angle and conversion definition that sector needs.
Proof from a real account
A fertility clinic in Kathmandu needed to reach couples considering IVF, a decision made slowly and privately. I built a lead campaign around doctor-led video in Nepali, mobile-optimized instant forms with WhatsApp follow-up, and audiences layered by interest and life stage within the Kathmandu Valley. In the first quarter it produced 150+ qualified leads at about NPR 180 per lead, and the doctor-led video outperformed stock imagery by a wide margin. The write-up is in my case studies.
How I manage a Meta Ads account
- Discovery. Who buys, how they buy (form, chat, call, checkout), what a lead is worth, and what has been tried.
- Tracking. Pixel and Conversions API through Tag Manager or the platform integration, domain verification, events tested in Events Manager. Nothing launches until the lead or purchase event fires once, with a good match quality score.
- Structure. Campaigns by funnel stage, cold, warm and hot, each with the right objective and one conversion event.
- Creative. A brief per angle, several ads per ad set, formats matched to placement. I write the copy; video and design are produced from my brief.
- Audiences. Broad and interest-based prospecting, custom audiences and lookalikes for warm and hot stages, with exclusions so people are not shown the wrong stage.
- Testing and budget. Creative and audience tests on a fixed cadence; budget moved weekly toward the winners; frequency and fatigue watched.
- Reporting. Cost per lead or purchase, ROAS where values exist, frequency, creative performance and next month’s plan, in a dashboard you can open any time.
Mistakes I keep finding in Nepal accounts
- Every campaign run as a boost with the “engagement” objective, so results are likes, not enquiries.
- No Pixel, or a Pixel installed once and never checked, so the account cannot optimize for leads.
- Audiences narrowed to a few thousand people with stacked interests, then wondering why costs rise.
- One image used for six months while frequency climbs past the point where anyone notices it.
- Ads paid through a personal card that stops working, taking the account into a restriction.
What Meta Ads management costs
My management fee is separate from the ad budget you pay to Meta, and it depends on how many campaign types, markets and creative cycles your account needs. Ranges are on the Meta Ads packages and pricing page. Businesses that cannot pay Meta directly use the boost service, where the ad budget is invoiced in rupees. Engagements are month to month.
The quickest way to find out what your account needs is a free Meta Ads audit: I check your tracking, objectives, audiences and creative and send a written summary before we talk about management.