Who this is for
Australian small and mid-sized businesses that need a Facebook ads specialist rather than an agency team: clinics and allied health, tour operators, online stores, trades and home services, gyms, real estate agents, finance brokers and B2B firms. Typically you spend four figures a month in AUD on Meta, you have had an agency or a freelancer before, and you cannot say what a lead or a purchase costs. If your business is in Nepal, the Meta Ads services hub is the better starting point; if you are choosing between platforms, Google Ads management for Australian businesses is the companion page.
Australian clients
Australia has been my largest international market since 2018. Touropa Australia and Travel Puglia in travel, Macquarie Medical in healthcare and MoleMax Systems in technology are among the Australian businesses I have worked with across paid media and search, and Better Broking, a mortgage brokerage, is the Australian account in my published case studies. The Meta-specific write-ups are limited by client confidentiality; in the free audit I walk through your own account’s numbers, which is the evidence that matters.
What is different about Australian Meta accounts
- iOS share. A high proportion of Australian users are on iPhones, so browser-only tracking misses a large share of conversions. The Conversions API with strong event match quality is the difference between an account that looks like it is failing and one that is working; see Pixel and Conversions API setup.
- Financial services verification. Meta has introduced verification for financial services advertisers targeting Australia, requiring the advertiser’s licence details before ads run. Brokers, lenders and advisers need this completed first; I handle it as part of setup.
- Special ad categories. Employment, housing and credit ads face targeting limits in several markets and Meta’s non-discrimination rules apply everywhere; I structure those campaigns to comply from the start.
- State-level markets. Sydney, Melbourne, Brisbane and Perth behave differently on cost and season, so campaigns are split by state or radius, with schedules in AEST, AEDT and AWST.
- Australian English and pricing. Copy, landing pages and offers in Australian spelling with AUD and GST-inclusive pricing where relevant; the mismatch is visible to your customers and to Meta’s relevance signals.
- Competitive CPMs. Australia is among the more expensive Meta markets, which is why creative volume and testing, described under Facebook ad creative and copywriting, carry more of the result than audience choice.
Working across time zones
Nepal is UTC+5:45. Sydney and Melbourne are four hours and fifteen minutes ahead during standard time and five hours and fifteen minutes ahead during daylight saving; Brisbane stays at four hours and fifteen; Perth is two hours and fifteen ahead. My working day starts around 8:00 to 9:00 am in Kathmandu, which is early afternoon on the east coast, so we overlap through your afternoon for calls. The rest of my day runs into your evening, which means the account is worked on after your office closes and the report is waiting in the morning. Day to day is asynchronous by email, Slack or WhatsApp, with a scheduled fortnightly or monthly call; questions are answered within four business hours.
Compared with an offshore agency
Australian businesses are pitched Meta management from agencies in India and the Philippines, and from local agencies with offshore teams. The comparison is about the model, not a particular company.
| Factor | Typical offshore agency model | Working with me | What to ask any provider |
|---|---|---|---|
| Who does the work | Account manager fronts it; execution by a team you may not meet | One specialist does strategy, setup and the weekly work | Who is logged into my ad account on a Tuesday? |
| Tracking | Pixel installed once, Conversions API often missing | Pixel and CAPI built, test-fired and re-checked monthly | Show me a deduplicated event in Events Manager. |
| Creative | Templates reused across clients | Concepts and copy written for your customers, tested every cycle | How many new ads entered my account last month? |
| Contract | Often 6 or 12 months | Month to month | What happens to my account if I leave? |
| Ownership | Sometimes the agency’s Business Manager | Your Business Portfolio, Pixel and ad account, in your name | Is everything in my name? |
| Currency and price | AUD or USD, agency rate card | AUD invoicing by bank transfer or Wise, 40–60% below comparable local agency rates | Are there surcharges or minimum spends? |
How an engagement starts
- Free 30-minute discovery call over Zoom or Google Meet in your afternoon.
- Free audit of your existing account, or a scoping plan for a new one, returned in writing within a week.
- Proposal with the fee in AUD, the recommended ad budget and the first month’s plan.
- Access to your Business Portfolio; Pixel and Conversions API rebuilt and verified.
- Restructure staged so performance does not drop while the new structure learns.
- Weekly optimization, monthly report and dashboard, calls on your schedule. The weekly work is described under Facebook Ads management services.
Services most Australian clients use
Lead campaigns for clinics, brokers and trades under Facebook lead ads; purchase funnels for stores under Facebook Ads for eCommerce; Facebook retargeting ads for anyone with website traffic; and Facebook video, Reels and Stories ads for prospecting where CPMs are high. Tour operators selling Nepal or elsewhere have their own page under Facebook and Instagram ads for travel and tourism.
Pricing for Australian clients
Management is a fixed monthly fee in AUD, separate from ad spend and set by campaign types, markets and creative volume, at 40–60% below what a comparable local agency charges for senior attention. A starting ad budget of AUD 500 to 1,000 a month is workable for most local lead campaigns and scales with results. Fee ranges are on the Meta Ads packages and pricing page, and the wider picture of working with me from overseas is under international clients. Start with the free Meta Ads audit.