Your tracked link
Naming rules that keep reports clean
- Lower case everything. GA4 treats Facebook and facebook as different sources.
- utm_source is the site or platform (facebook, google, newsletter, partner-name). utm_medium is the type (cpc, paid_social, email, referral). Mixing them up breaks the default channel grouping.
- utm_campaign names the effort, ideally with a date: dashain_offer_2026, not ‘campaign1’.
- Do not tag internal links. A UTM on a link from your own homepage to your own service page restarts the session and hides the real source.
- Google Ads uses auto-tagging. Leave manual tags off Google Ads final URLs unless auto-tagging is disabled, or you will double-report.
Why it matters for enquiries
The enquiry system on this site stores the UTM parameters, the landing page and the click identifiers with every lead, so a consistent naming scheme is what turns ‘we got 40 enquiries’ into ‘the Facebook lead-form campaign produced 18 at NPR 400 each’. Setting up that reporting end to end, from tagged links to GA4 to a Looker Studio dashboard, is the analytics and tracking service; the GA4 setup page covers the channel-grouping rules the mediums above map to.