Google Ads Audit That Drives Qualified Leads
Comprehensive review of your existing Google Ads account with prioritized recommendations. This is the deep-dive page for my google ads audit service — for the hub overview, see Google Ads Expert in Nepal.
What the Audit Covers
Every active campaign, ad group, keyword, ad, and landing page relationship. Conversion tracking health. Budget pacing. Search term analysis (where waste usually hides). Ad copy performance. Quality Score distribution. Negative keyword coverage. Bid strategy appropriateness. Account structure sanity. Extension usage. Audience layering. Competitive metrics (auction insights).
Common Issues I Find
Missing or broken conversion tracking (40%+ of accounts). Broad match keywords without tight negative coverage. Search partners on where they shouldn’t be. Display Network enabled in Search campaigns. Ads pointing to homepage instead of intent-matched landing pages. No geotargeting or overly broad geotargeting. Automated bidding activated before conversion data supports it. Inherited campaigns that haven’t been restructured since launch. Huge wasted spend on brand-protection queries that don’t need paid coverage.
Deliverables
Executive summary written for decision-makers. Technical findings document with evidence for every claim. 30/60/90-day action plan, prioritized by revenue impact. Wasted spend estimate (where budget is currently being lost). Competitive landscape review. One-hour debrief call to walk through findings.
What Happens After the Audit
Three common paths: (1) You take the audit to your in-house team or agency for implementation. (2) I implement the fixes on your account as a separate ongoing management engagement. (3) You start fresh with a new account rebuilt from the recommendations.
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