Who this is for
US small and mid-sized businesses that want a Google Ads specialist rather than an agency: clinics and dental practices, law firms, home services and trades, real estate teams within the housing rules, B2B and SaaS companies, and online stores. Typically you are spending four or five figures a month, you have worked with an agency before, and you cannot say what a qualified lead actually costs. Businesses in Nepal should start at the Google Ads services hub; there are separate pages for Australia and the UK.
Why work with a Nepal-based specialist
One person does the work, start to finish: no account manager relaying instructions to someone you never meet. The fee reflects Kathmandu costs rather than US agency costs, which puts my rates 40 to 60% below what a US agency charges for a senior specialist on the account, using identical tools and platforms. And the method travels: tracking built and test-fired before any spend, campaigns structured by intent, bidding moved to automation only when the conversion data supports it, and the account judged on cost per qualified lead. I have worked across six markets since 2018; the clearest documented result is the Better Broking rebuild in Australia, where cost per acquisition fell 35% in 60 days on a competitive finance account. I have not published a named US case study yet, and the case studies page shows only work that exists.
What is different about US accounts
- Restricted categories. Housing, employment and credit ads in the US cannot use personalized targeting by age, gender, parental status, marital status or ZIP code, and audience segments that proxy for them are excluded. Campaigns in those sectors are built on keywords, broad geography and first-party remarketing within the rules.
- Local Services Ads. Widely available in the US for home services under Google Guaranteed and for professional categories under Google Screened, charging per lead. Most local businesses should run them alongside Search; see Local Services Ads management.
- State and metro targeting. Cost per click varies enormously between metros, so campaigns are split by state or DMA with presence targeting rather than running one national campaign at one bid.
- Privacy and measurement. A high share of iOS and Safari traffic, plus state privacy laws and consent tooling, make enhanced conversions and clean conversion tracking essential rather than optional.
- Expensive auctions. US legal, insurance, home services and B2B software auctions are among the most expensive in the world, so negatives, match types and Auction Insights are worked weekly.
- American English and formats. US spelling, USD pricing, local phone formats and ZIP-based service areas throughout the ads and landing pages.
Working across time zones
Nepal is UTC+5:45, which puts Kathmandu roughly 9 hours 45 minutes ahead of Eastern time and 12 hours 45 minutes ahead of Pacific, shifting by an hour with daylight saving. In practice my working day runs through your night, so search-term reviews, negatives, bid changes and reports are done before your morning; you wake up to work already completed rather than promised. Scheduled calls take an early Kathmandu morning slot for Eastern afternoons or a late Kathmandu evening slot for Pacific mornings, and I hold both regularly for US clients. Everything else runs asynchronously by email, Slack or WhatsApp, and questions sent during your day are answered by your next morning, usually sooner.
Compared with a US agency or an offshore team
| Factor | Typical US agency | Working with me | What to ask any provider |
|---|---|---|---|
| Who does the work | Account manager fronts it; execution often offshore or junior | One specialist does strategy, setup and the weekly work | Who will be logged into my account on a Tuesday? |
| Fee | US agency rates, often a percentage of spend | 40 to 60% lower, a fixed fee that does not rise with spend | Is the fee tied to how much I spend? |
| Hours | Your business hours | Overnight optimization; calls early or late my time | When is work actually done on my account? |
| Tracking | Varies; often set up once and not re-tested | Built in GTM, test-fired before spend, re-checked monthly | Show me a test conversion firing in my account. |
| Contract | Frequently 6 or 12 months | Month to month | What happens to my account if I leave? |
| Ownership | Sometimes the agency’s account or manager account | Your Google Ads account, GA4 and GTM, in your name | Is the account in my name? |
| Currency | USD, sometimes plus platform fees | USD invoicing by bank transfer or Wise, no markup on spend | Are there platform or card surcharges? |
How an engagement starts
- Free 30-minute discovery call on Zoom or Google Meet, early or late in my day to suit yours.
- Free audit of your existing account, or a scoping plan for a new one, returned in writing within a week.
- Proposal with the fee in USD, the recommended budget and the first month’s plan.
- Access to your existing account; tracking rebuilt and verified, including enhanced conversions.
- Restructure staged so performance does not drop while the new structure learns.
- Weekly optimization done overnight, monthly report and dashboard, calls on a schedule that suits you.
The weekly work is described under PPC management; the campaign types most US clients use are Search Ads, Performance Max and remarketing, with Shopping Ads for online stores and lead generation campaigns for service businesses.
Pricing for US clients
Management is a fixed monthly fee in USD, separate from your ad spend, which you pay to Google directly from your own billing profile. It is not a percentage of spend, so scaling your budget does not automatically raise my fee. The fee is quoted after the audit or scoping call and is on request; the factors that set it are on the Google Ads packages and pricing page, and the wider arrangement for overseas clients is under working with international clients. Start with a free Google Ads audit: send read-only access and I will return a written summary of tracking, structure and wasted spend before we discuss management.