Digital Marketing

Digital Marketing by Industry

These pages set out what changes about a marketing plan for each industry: where the buyers actually are, which channels earn their place, and what the first ninety days should look like. They are written from client work rather than from sector templates.

  • Written from client work
  • Sector constraints included
  • No sector templates

Industries covered

Why industry matters more than channel

The same five channels are available to every business, and the right mix differs enormously. A clinic wins on local search and doctor-led video; a trekking company wins on route content read by strangers on another continent; a property developer wins on lead qualification and speed of response. Starting from the channel produces a plan that fits the tool rather than the customer.

Each page below covers how buyers in that industry decide, which channels are worth funding, what the sector-specific constraints are, including advertising rules where they apply, and the mistakes I see most often.

If your industry is not listed

The absence of a page does not mean I have not worked in your sector, and the presence of one does not mean it is the only thing I do. Tell me what you sell and who buys it on the contact page and I will tell you which channels are worth your budget. The full service list is on digital marketing services.

Explore

All Digital Marketing by Industry

Digital Marketing for eCommerce & Retail

eCommerce in Nepal runs on cash on delivery, competes with Daraz and Facebook sellers, and lives or dies on repeat purchase rather than acquisition.…

Digital Marketing for Education Consultancies

Study abroad is one of the most competitive marketing categories in Nepal, and the one where timing matters most. The enquiry season is short,…

Digital Marketing for Hospitals & Clinics

Healthcare marketing in Nepal has one unusual feature: the decision is urgent and private at the same time. People search on a phone, at…

Digital Marketing for Hotels & Hospitality

Hospitality marketing in Nepal has one defining problem: the online travel agencies own the booking searches and take 15 to 25 per cent of…

Digital Marketing for Law & Professional Services

Professional services are bought on the reputation of a named individual, not a firm, and the client is usually in some difficulty when they…

Digital Marketing for Real Estate

Property marketing produces more unqualified leads than any other category I work in. The decision is large, slow and family-led, and the measure that…

Digital Marketing for Remittance & Fintech

Remittance and fintech marketing has a shape no other industry shares: your customer is often outside Nepal sending money in, the product is trusted…

Digital Marketing for Trekking & Travel

A trekking company's customer is usually a stranger on another continent, planning six to twelve months ahead, comparing you against international operators charging three…

Frequently asked questions

Why organise this by industry rather than by service?

Because the channel mix that works differs more by industry than by anything else. Two businesses of the same size in different sectors need different plans, and starting from the service list produces a plan that fits the service rather than the customer.

My industry is not here. Does that mean you cannot help?

No. These are the sectors where I have enough experience to write something specific. The underlying work, search, paid channels, tracking and follow-up, applies broadly, and the first call establishes what your buyers actually do.

Ready to talk about your project?

A free 30-minute call, a straight answer about what would move the numbers, and a written proposal within 48 hours if we are a fit.