Results
- Actual cost per lead
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- Cost per customer
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- Maximum affordable CPL
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- Headroom
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What the numbers mean
- Actual cost per lead is spend divided by leads. Count only real enquiries, not form spam; the enquiry system on this site flags spam so it does not distort this number.
- Cost per customer divides that by your close rate, which is why a cheap lead with a 2 per cent close rate is more expensive than a costly lead that closes at 20 per cent.
- Maximum affordable CPL is the profit on a customer, multiplied by the share of it you are willing to spend to acquire them, multiplied by the close rate. Above it, growth loses money.
About benchmarks for Nepal
Published cost-per-lead benchmarks are almost all from the US and Europe and do not transfer to Nepal, where clicks are cheaper, lead volumes smaller and lead quality more variable. Rather than print figures I cannot source, this tool works from your own accounts. The one published lead-generation result on this site — more than 150 qualified leads at about NPR 180 each for a Kathmandu fertility clinic on Meta Ads — is a healthcare example, not a general benchmark.
Lowering CPL without lowering quality
The levers, in the order I test them: fix conversion tracking so the platform optimizes for real enquiries; qualify inside the form or lead ad so unqualified leads stop counting; improve the landing page before touching bids; then narrow targeting. Running that sequence is the core of the Google Ads lead generation and Facebook lead ads services.