Google Ads Character Counter (Free Tool)

The limits, and what they mean in practice

• Google responsive search ads: up to 15 headlines of 30 characters, up to 4 descriptions of 90, and two display-path fields of 15. Google assembles combinations, so every headline must make sense next to any other; write at least three that carry the offer on their own, and pin only when a legal line must always show.
• Meta ads: primary text has no hard limit but is cut after roughly 125 characters in feed with a “See more” link; headlines over 40 and descriptions over 30 are truncated on most placements. Reels and Stories show even less.
• Both platforms reject excessive capitals, repeated punctuation and unverifiable superlatives, which a counter cannot check for you.

Writing to the limits

Short fields force a choice about what the ad is for. A headline that states the service and the place (“Technical SEO Services Nepal”) does more work than one that states a slogan. A description that says who the offer is for and what happens next beats one that lists adjectives. When ads underperform, the copy is rarely the first problem; a Google Ads audit usually finds the issue in tracking, match types or landing pages first, and the Meta ad creative service covers copy and visuals together where creative is the constraint.