FAQ

Frequently Asked Questions

These are the questions I answer most often on discovery calls, grouped by topic. Each answer is short and links to the page that covers the subject properly. If yours is not here, ask it through the contact page and I will answer it, and probably add it.

Working with me

Are you an agency or an individual?

An individual consultant. I do the audits, the campaign builds and the reporting myself, and bring in specialist writers, designers or developers when a project needs them. Background is on the about page.

How do I start?

Send a message with your website and goals, take a free 30-minute discovery call, and you receive a written proposal within 48 hours. Steps and engagement models are on hire an SEO expert; the form is on the contact page.

Do you require long-term contracts?

No. Everything is month to month. I recommend three months for SEO and two for a new ad account so there is enough data to judge, but you can stop at any month end.

How quickly do you reply?

Within 4 business hours on weekdays, 9am to 6pm Nepal time. Details are on the contact page.

Can I hire you for a single project?

Yes: audits, account rebuilds, tracking setup, migration SEO and training are all available as fixed-scope projects. See the engagement table on hire an SEO expert.

SEO

What does an SEO expert actually do?

Technical fixes, keyword strategy mapped one intent per page, on-page optimization, content briefs, link building and measurement, reported against enquiries and revenue. The service range is on SEO services in Nepal.

How long does SEO take to show results?

Three to six months for measurable movement on most sites, with technical fixes often showing within weeks. Chandragiri Hills grew organic traffic 180% in six months; the write-up is in the case studies.

Do you offer one-off SEO audits?

Yes. A paid audit produces a full prioritized fix list; see SEO audit services. A shorter free SEO audit identifies the biggest problems first.

Can you help a local business in Kathmandu rank on Google Maps?

Yes. Google Business Profile optimization, citations, reviews and location pages are covered under local SEO and Google Business Profile optimization.

Can you recover a site that lost traffic after a redesign or a penalty?

Yes. Diagnosis first, then fixes in order of impact; recovery usually takes three to six months. See penalty and traffic drop recovery and website migration SEO.

Do you write the content?

I write briefs for your writers, and the content itself for smaller sites. See SEO content writing.

What budget do I need to start Google Ads?

For Nepal, NPR 30,000 to 50,000 a month in ad spend is the practical minimum; for Australian, US or UK campaigns, USD or AUD 1,000 to 2,000. The Google Ads budget calculator estimates it from your cost per lead target.

How quickly will Google Ads produce leads?

Usually within the first week for a well-built search campaign, improving over 30 to 90 days as data feeds the optimization. See Google Ads expert in Nepal.

Can you fix my existing account instead of starting over?

Yes, and most accounts I take on are rebuilds. Start with the free Google Ads audit.

Should I run SEO or Google Ads first?

Google Ads for leads this month, SEO for growth that compounds; run together, the paid search-term data shows which keywords deserve organic investment. The trade-offs are explained in Facebook Ads vs Google Ads and on the Google Ads services hub.

How much does Google Ads cost in Nepal?

Ad spend depends on your industry’s click prices; management is Starter at USD 500 a month, Growth at USD 900 a month, or Enterprise quoted after scoping. The full breakdown is in how much Google Ads costs in Nepal.

Facebook and Instagram Ads

Is boosting a post the same as running Facebook Ads?

No. Boosting has limited objectives, targeting and tracking. Campaigns built in Ads Manager with Pixel and Conversions API tracking, a funnel and creative tests produce far more from the same budget. See Facebook Ads expert in Nepal.

Do Facebook Ads still work after the iOS privacy changes?

Yes, for accounts with server-side tracking. I install the Conversions API on every account; see Pixel and Conversions API setup.

What minimum ad spend do you recommend on Meta in Nepal?

NPR 15,000 to 30,000 a month so the account has enough data to optimize. Tiers are on Meta Ads packages.

Can you make the video and images?

I write the creative strategy and briefs and produce static creative for smaller accounts; video is made with editors I work with or your team. See ad creative and copywriting.

Digital marketing and automation

Can one person really run SEO, ads, analytics and automation?

For a business of the size I work with, yes, and it is better because the data from each channel improves the others. The model is described on digital marketing expert in Nepal.

What is marketing automation and do I need it?

Automatic follow-up of leads by WhatsApp, email and CRM so enquiries are answered in minutes. You need it once leads are arriving faster than your team replies. See marketing automation services.

Is my tracking set up correctly?

Most accounts I audit have at least one tracking problem. GA4, Google Tag Manager and conversion setup are covered under analytics and tracking.

Pricing and payment

What do your services cost?

SEO, Google Ads, Meta Ads and multi-channel management are each priced in three monthly tiers: Starter at USD 500 a month, Growth at USD 900 a month and Enterprise quoted after scoping; one-off SEO audits are quoted on request. See SEO packages, Google Ads packages, Meta Ads packages and the digital marketing cost guide.

Do you mark up ad spend?

No. You pay Google or Meta directly from your own billing account; my fee is for the work only.

How do international clients pay?

Monthly invoices in NPR, USD, EUR, GBP, AUD, CAD or AED by bank transfer or Wise. See working with international clients.

International clients

Do you work with clients outside Nepal?

Yes: Australia, the USA, the UK, Canada and the UAE. Time zones, tools and communication are explained on working with international clients; Australian businesses have SEO expert for Australian businesses.

Why would an overseas business hire someone in Nepal?

Senior work at rates set by Kathmandu costs, a time zone that overlaps Australian and UK hours, and the same tools and platforms. Rates are below comparable Western agency rates.

Do you work for agencies under their brand?

Yes, with an NDA and non-solicitation as standard. See outsource digital marketing to Nepal.

Proof and references

Which results can you show?

Three published case studies with numbers: Chandragiri Hills (SEO), Better Broking (Google Ads) and Angel Fertility Clinic (Meta Ads), on the case studies page, with more being written.

Where can I read client reviews?

On the reviews and testimonials page, which also explains how they are collected.

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Ready to talk about your project?

A free 30-minute call, a straight answer about what would move the numbers, and a written proposal within 48 hours if we are a fit.