What video SEO changes
YouTube is the second-largest search engine and the first place many people in Nepal look for how-to and explainer content, and Google shows video results and key moments in its own results for a growing share of queries. A business that publishes video without SEO gets views from its own followers and nothing from search; a business that does the work gets found by people asking the question the video answers, on YouTube and on Google, and can bring them to a page that converts. YouTube and video SEO, within my SEO services, covers both halves: optimizing the channel and each video for YouTube’s search and recommendation systems, and building the website side so the same videos earn rankings, rich results and enquiries there.
Who this is for
- Clinics, consultants, trainers and agencies whose expert answers on camera build trust faster than text, as the doctor-led videos for Angel Fertility Clinic did.
- Businesses already publishing on YouTube whose videos get a few hundred views each and never appear in search.
- Software companies, training providers and manufacturers with how-to and product demonstration content.
- Travel and hospitality brands whose destination and experience video should rank alongside their pages.
- Sites with video on pages that Google does not recognize as video pages.
What the service includes
On YouTube
- Video keyword research: the questions and topics with search demand on YouTube and with video results on Google, mapped against what competitors and creators in your category already cover, using my keyword research method with YouTube data.
- Video optimization: titles that match the search and the click, descriptions that explain the video and link to the page, chapters with timestamps, tags, captions checked and corrected, end screens and cards that lead to the next video or the site, and thumbnails tested for click-through.
- Channel structure: channel keywords and description, playlists built around topics so the recommendation system understands the channel, and a publishing cadence the business can sustain.
- Content planning: a series plan around the question set, with formats that suit the business (expert answers, demonstrations, walkthroughs, client stories where permitted) rather than trend-chasing.
- Performance review: YouTube Studio analytics for impressions, click-through, retention and traffic sources, with adjustments to titles, thumbnails and topics.
On the website
- Video pages and embeds: each important video embedded on a page that has the transcript or a written version, a summary, related links and a call to action, so the page can rank on its own and the video can earn a video rich result.
- VideoObject schema: name, description, thumbnail, upload date, duration, embed URL and key moments (Clip and SeekToAction) marked up and validated, through my schema markup service.
- Video sitemap and indexing checks, so Google finds the video pages and recognizes the video on them.
- Speed: embeds loaded on interaction so that a video page still passes Core Web Vitals.
- Tracking: video engagement events in GA4 and enquiries from video pages reported alongside YouTube traffic to the site.
How a video SEO engagement runs
- Channel and site audit. What the channel ranks for now, what the analytics say about retention and traffic sources, and whether the website’s video pages are recognized as such.
- Question set and series plan. The topics worth making video for, grouped into playlists and mapped to website pages.
- Existing video optimization. Titles, descriptions, chapters, captions, playlists and thumbnails fixed on what already exists, which often produces the first gains within weeks.
- Production support. Briefs for each video (question, structure, key points, call to action) for your team or a videographer; I do not film, but I make sure what is filmed can be found.
- Website integration. Video pages, schema, sitemap and tracking built as videos are published.
- Monthly review. YouTube and site performance, next videos, and adjustments.
Video SEO mistakes
- Titles like “Our new video” or the company name, with no question or keyword anyone searches.
- Auto-generated captions left uncorrected, with names, places and technical terms wrong.
- Videos uploaded to Facebook only, where they cannot be found by search at all.
- A website page with a video and nothing else, so neither the page nor the video ranks.
- Filming promotional pieces instead of answers to the questions customers ask.
- Chasing trends unrelated to what the business sells.
What you receive
- The channel and site audit, the question set and the series plan.
- Optimized existing videos, channel structure and playlists.
- Video briefs for new content, and video pages with schema, sitemap and tracking on the site.
- A monthly review of YouTube and site performance with the next actions.
Video SEO is included at the Growth and Enterprise tiers on the SEO packages and pricing page where video is part of the content plan, and available as a project. Paid promotion of the same videos runs through my YouTube Ads service, and the wider channel strategy through YouTube and podcast marketing.
Next step
Request a free video SEO check with your channel and website. I will report what the channel currently ranks for, which of your existing videos could be found with better optimization, and whether the site recognizes its videos. Related work is under SEO services.