Who this is for
Consumer brands, restaurants, hospitality, fashion, beauty, education and app businesses in Nepal where a recommendation from a trusted face moves purchase decisions. It is a poor fit for B2B and for anything with a long, document-heavy buying process, where the money is better spent on search or LinkedIn. This sits within digital marketing services, and works best alongside Meta Ads rather than instead of them.
What the work includes
- Creator selection on evidence. Engagement rate rather than follower count, comment quality rather than volume, audience location and language, and a check for bought followers, which is common in this market and visible in the patterns.
- Audience fit, not fame. A creator with eight thousand engaged followers in your city often outperforms one with two hundred thousand spread across the diaspora.
- Briefs that protect the brand and free the creator. The non-negotiables, the claims that cannot be made, the disclosure requirement, and then latitude on execution, because a scripted post reads as an advertisement and performs like one.
- Commercial terms in writing. Deliverables, dates, revision rounds, exclusivity, and usage rights so you can run the content as a paid ad afterwards, which is where most of the value is.
- Tracking per creator. A unique link or code for each one, so you know which creator produced sales rather than which produced likes.
- Paid amplification. Running the best-performing creator content as Partnership Ads through your own ad account reaches far beyond the creator’s followers; see Partnership Ads.
- Disclosure. Paid partnerships marked as such, using the platform’s own tools. It is a requirement, and audiences here notice undisclosed ads and hold them against the brand.
How a campaign runs
- Objective and measure agreed first. Awareness, trial, footfall or sales, and how each will be counted, before anyone is contacted.
- Longlist and vetting. Candidates by category and location, then screened on engagement quality, audience geography and past brand work.
- Outreach and negotiation, including rates, deliverables and usage rights.
- Brief and approval. Written brief, content reviewed before publishing where the agreement allows it, and the disclosure requirement stated.
- Launch with tracking. Unique links or codes, a landing page that matches the creator’s message, and conversions tracked.
- Amplify what worked. The top content becomes paid creative, which usually outperforms brand-made ads.
- Report per creator: reach, engagement, clicks, conversions and cost per result, so the next round is chosen on data.
What you receive
- A vetted creator shortlist with engagement data and the reasoning for each.
- Negotiated terms including usage rights, in writing.
- Written briefs and a content approval process.
- Tracked links or codes per creator and a matching landing page.
- A per-creator performance report with cost per result.
Fees for managing a campaign are on the packages page. Creator fees are paid by you directly to the creators, and I do not take a percentage of them.
Next step
Tell me the product and the audience on the contact page and I will say whether creators are the right channel for it, and what a first campaign would cost. For paid reach using the same content, see Partnership Ads; for the organic side, social media marketing.