Who these sessions are for
In-house marketers who have inherited SEO, business owners who want to stop guessing, and teams whose agency work they want to be able to judge. Also useful for anyone about to hire an SEO provider who wants to know what to ask for. This is part of digital marketing training.
What the sessions cover
- What Google actually does. Crawling, indexation and ranking in enough depth to diagnose a problem, without the mythology that fills most courses.
- Keyword research that produces a plan. From a seed list to a keyword map with one intent per page, using Keyword Planner and Search Console rather than paid tools you will not keep.
- Technical diagnosis. Reading a crawl, finding indexation problems, understanding canonicals and redirects, and knowing which speed problems matter.
- Writing a page that ranks. Structure, headings, internal links and the difference between answering a question and mentioning a keyword.
- Local search. Business Profile, categories, reviews and citations, which for most Nepali businesses is where the fastest results are.
- Measurement. Search Console and GA4: which reports answer which question, and how to tell a real change from noise.
What you will be able to do afterwards
- Run a keyword research exercise and produce a keyword map.
- Read a crawl report and identify the issues worth fixing.
- Write and optimize a page without a checklist.
- Set up and maintain a Google Business Profile properly.
- Judge an SEO proposal and know which promises are unrealistic.
Format and fees
Sessions run either one to one or with a small team, online or in person in Kathmandu, spread over several sittings rather than one long day, because the exercises need time in between. The number of sessions depends on the starting point, which we establish on a short call first. Fees are on request and depend on format and team size.
I would rather turn down a booking than run sessions that will not help. If the honest answer is that you need someone to do the work rather than learn it, I will say so and point you at the relevant service.
Next step
Tell me your current level and what you want to be able to do on the contact page, and I will propose a format and a number of sessions.