Digital Marketing

WordPress Maintenance & Website Care Plans

A WordPress site is software, and unmaintained software eventually breaks or gets hacked. This WordPress maintenance service handles updates, backups, security and the small changes you would otherwise put off for months. It supports every site built under digital marketing services, and it is optional rather than bundled.

  • Updates tested on staging first
  • Off-site backups you can restore
  • One report a month, in plain language

Who this is for

Businesses whose website matters and who have nobody in-house to look after it. Owners who last logged into the admin a year ago and now see 34 pending updates. Companies whose site went down or was defaced and who would rather not repeat the experience. And clients who want small changes made without opening a new project every time.

If your site is currently broken, hacked or crawling, that is a repair job, quoted separately. Care plans keep a working site working; they are not a way to inherit somebody else’s emergency at a monthly rate.

What a care plan covers

  • Core, theme and plugin updates, applied on staging first and checked before going live. Applying updates directly to a live site is how a plugin conflict takes down a shop on a Friday.
  • Off-site backups on a schedule that matches how often your site changes, stored away from the hosting account and, importantly, test-restored so you know they work.
  • Security. Hardened logins, two-factor for administrators, malware scanning, file change monitoring and a review of who still has access. Old accounts belonging to former staff and agencies are a common way in.
  • Uptime monitoring with an alert to me, not just to you, so a problem at 2am is being looked at before you open your laptop.
  • Speed check each month, because sites slow down gradually as content and plugins accumulate.
  • Broken link and form check. Forms are tested from an outside address monthly. A silently broken contact form is the most expensive fault a site can have, and it can run for months unnoticed.
  • Small content changes within a monthly time allowance: text edits, new pages, image swaps, price updates.
  • A monthly report saying what was updated, what was found and what needs a decision, written for an owner rather than a developer.

What happens each month

  1. Backup first, always, before any change.
  2. Updates on staging. Core, theme and plugins applied to a copy, then key pages and the checkout or enquiry path checked by hand.
  3. Push to live at a quiet hour for your audience, with the rollback ready.
  4. Checks. Uptime record, malware scan, speed test, broken links, and a form submission from outside your network.
  5. Your requests. Content changes for the month, done within the agreed allowance.
  6. Report. What was done, what was found, what I recommend, and how much of your allowance was used.

What is not included

  • New features, new templates or redesigns. Those are projects: see website redesign or custom web development.
  • Content writing beyond placing text you supply. Writing is copywriting or content marketing.
  • Hosting, domains and premium plugin licences, which stay in your name and are paid at cost.
  • SEO work. Maintenance protects a site’s technical health; ranking work is under SEO services.
  • Recovery from a hack that predates the plan, or repairs to a site that was already broken when it arrived.

Why unmaintained WordPress sites fail

  • An outdated plugin with a known, published vulnerability. This is how most WordPress sites are compromised, and the fix existed before the break-in.
  • An abandoned plugin that stops working after a PHP version change on the host.
  • No backup, or a backup stored on the same server that was compromised.
  • An expired SSL certificate, which turns every visitor away with a browser warning.
  • A contact form that quietly stopped delivering after an update, discovered when someone asks why they never heard back.
  • Administrator accounts still active for a developer who left two years ago.

Hosting is not maintenance

Hosts keep the server running. They do not test your plugin updates, restore your site if a bad update breaks it, or notice that your enquiry form stopped sending email. If the server itself is the problem, that is a different job: hosting and website migration. Site speed that comes from the theme and the images rather than the server is page speed optimization.

Pricing pointer

Care plans are quoted monthly by the type of site and the size of the change allowance you want; a store needs more attention than a five-page business site. Prices are on request, plans are month to month, and every site I build includes 30 days of post-launch fixes whether or not you take a plan.

Next step

Send me your site URL and tell me who currently updates it. I reply within 4 business hours with what state it is in and which level of plan it actually needs, which is sometimes less than you expect.

Frequently asked questions

Do I really need a maintenance plan?

If your site produces enquiries or sales, yes. WordPress, its themes and its plugins release security updates constantly, and the vulnerabilities are public before they are exploited. If the site is a rarely visited brochure and you can accept it being down for a week, you can skip it.

Can you maintain a site you did not build?

Usually. I start with an assessment: what it runs on, what condition it is in, and whether anything needs repairing before a plan makes sense. If it is built on an abandoned theme or a page builder in poor health, I will tell you honestly what maintenance can and cannot protect.

What if my site gets hacked while on a plan?

Cleanup and restoration from backup are covered for sites under an active plan, which is much of the point of the backups being off-site and test-restored. Cleaning an infection that arrived before the plan started is quoted separately as a repair job.

How many changes are included?

A monthly time allowance rather than a count, because a text edit and a new page are not the same job. Unused time does not roll over. If your requests regularly exceed the allowance, I will suggest a larger plan rather than quietly billing extra.

Do you also handle the hosting?

Hosting stays in your name with your payment method, so you are never locked in. I will recommend a host, set it up and manage it as part of the plan, but the account is yours. If the current host is the reason the site is slow, moving it is a separate migration project.

Ready to talk about your project?

A free 30-minute call, a straight answer about what would move the numbers, and a written proposal within 48 hours if we are a fit.