SEO

Speed Index

Also called SI

A laboratory score for how quickly the visible part of a page fills with content during loading.

Quick facts: Speed Index

Category
SEO
Also called
SI
Level
Advanced
Affects
Perceived speed, Lighthouse performance score, above-the-fold experience
Where to see it
Lighthouse, PageSpeed Insights, WebPageTest
In this article4
  1. How Speed Index is calculated
  2. Why Speed Index matters
  3. Where Speed Index goes wrong
  4. How to act on it

How Speed Index is calculated

A testing tool records the page loading as a series of frames, like a filmstrip, and compares each frame with the finished view. From that it works out how complete the visible area was at every moment, then turns the whole curve into a single time. The earlier the screen fills, the lower the number, and lower is better.

Because it reads the whole curve rather than one event, it captures something the single-moment metrics miss. A page that shows its heading, then its text, then its images gets credit for each step. A page that stays blank and then appears all at once gets no credit for the wait, even when both finish together.

Why Speed Index matters

It is the closest a test comes to describing how loading feels. First Contentful Paint tells you when something appeared and Largest Contentful Paint tells you when the main element appeared, but neither describes the stretch in between, which is exactly where an impatient visitor lives.

It is also useful for comparison. Run the same page under the same settings before and after a change and the difference is easy to explain to a client, because you can put two filmstrips side by side and point at them. That argument lands better than a movement in an abstract score.

Where Speed Index goes wrong

It is lab data, produced on one simulated device and connection, so it is not what your visitors experienced and it is not something Google assesses. The graded metrics come from real Chrome users, and Speed Index is not among them. Treat it as a diagnostic, never as a verdict.

It is also easy to compare badly. Change the throttling, the device profile, the test location or even the time of day and the number moves, so results from two different tools tell you nothing when placed next to each other. And it can flatter a page: filling the screen early with one large background image scores well even though the text a visitor actually needs is still missing.

How to act on it

Work on the top of the page first, because the visible area is the only thing the measurement looks at. Get the essential styles in early, let text draw in a fallback font instead of waiting, size and compress the images that appear above the fold, and stop anything further down the page from competing for the connection.

Then look at ordering rather than totals. Speed Index rewards content that arrives progressively, so anything that forces the browser to wait on one large file before drawing at all hurts it more than several smaller requests would. Use the filmstrip to see which frame is still empty and fix that specific thing, rather than optimising the page in general. Where the answer turns out to be structural, it belongs in page speed optimisation rather than in a plugin setting.

Do and do not

Do

  • Prioritise what appears at the top of the screen
  • Compare filmstrips before and after a change
  • Read it beside LCP and CLS, never alone

Do not

  • Use it to judge real visitor experience
  • Compare scores taken with different test settings
  • Improve it by hiding content until fully loaded

Questions people ask about this

Does Speed Index affect rankings?

No. Google grades pages on the Core Web Vitals, which come from real Chrome visitors, and Speed Index is not one of them — it comes from a synthetic test. It is still worth watching while you work, because the things that improve it, such as earlier styles and lighter images at the top, improve the graded metrics too.

Why does Speed Index differ between tools?

Because each tool chooses its own device profile, network throttling, test location and number of runs, and the metric is sensitive to all of them. A result is only meaningful against another result from the same tool with the same settings. Comparing a figure from one service with a figure from another tells you nothing useful.

Should I look at Speed Index or Largest Contentful Paint?

Largest Contentful Paint, if you only have time for one, because that is what Google assesses and what a visitor is waiting for. Speed Index earns its place afterwards, when you want to understand how the page filled in rather than when it finished, and when you need to show a client the difference a change made.

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