Analytics and Tracking

Sitemaps Report

Also called Sitemap report, sitemaps status

Where Search Console lists the sitemaps you submitted, when each was last read and whether it could be processed.

Quick facts: Sitemaps Report

Category
Analytics and Tracking
Also called
Sitemap report, sitemaps status
Level
Beginner
Affects
Discovery speed, indexing diagnosis, migration checks
Where to see it
Google Search Console (Sitemaps), Bing Webmaster Tools
In this article4
  1. What the sitemaps report shows
  2. Why the sitemaps report matters
  3. Common mistakes with the sitemaps report
  4. How to act on it

What the sitemaps report shows

This is where you tell Google the address of your XML sitemap and where it reports back on what it found. Each submitted file gets a row: its address, its type, when Google last read it, whether that read succeeded, and how many addresses were discovered inside it.

Status is the part worth reading closely. Success means the file was fetched and parsed. Could not fetch means Google asked for it and got an error, a timeout or nothing at all. Has errors means the file was readable but something inside it broke the format — a malformed date, an address that sits outside this property, or a file that exceeds the published size and address limits.

Each row also links through to the indexing report filtered to that sitemap, which is the genuinely useful part: it shows what happened to the addresses you submitted, rather than merely that you submitted them.

Why the sitemaps report matters

A sitemap speeds up discovery. It does not force anything into the index, but for a new site, a large site, or one where pages are poorly linked internally, it is the difference between Google finding a page soon and finding it eventually.

The report matters most around change. After a migration, a platform switch or a bulk publishing run, it is the quickest confirmation that your new addresses are being handed over correctly and that the old sitemap has not been left in place, quietly offering Google a list of dead URLs.

Common mistakes with the sitemaps report

Reading the discovered count as an indexed count is the classic error. It counts the addresses inside the file. Whether Google keeps them is decided elsewhere, and the gap between the two numbers is often where the real problem sits.

Filling the sitemap with the wrong addresses is the other one. A sitemap is a statement that these pages are your canonical, indexable, current pages. Listing redirects, missing pages, noindexed pages, tag archives and paginated duplicates contradicts that statement and makes the whole file less trustworthy.

Then there is the abandoned file. Many sites still submit a sitemap left behind by a plugin that has since been replaced, so two files describe the site differently and neither is right.

How to act on it

Submit one sitemap index that points at your section files, rather than a long list of individual submissions, so there is a single thing to maintain. Make sure the file is generated automatically as content changes; a hand-built sitemap goes stale within weeks.

Then use the report as a diagnostic route rather than a checkbox. Click into the indexing view for a sitemap, look at which of your submitted addresses were excluded and why, and treat repeated exclusions as a content or technical SEO question. Remove any old sitemap you no longer generate, and after any migration check the last read date to confirm Google has actually come back for the new one.

Do and do not

Do

  • Submit one sitemap index instead of many files
  • Keep sitemaps to canonical, indexable addresses
  • Check the last read date after any migration

Do not

  • Read the discovered count as an indexed count
  • List redirected or noindexed pages
  • Leave an old plugin's sitemap submitted

Questions people ask about this

Does submitting a sitemap get my pages indexed?

No. A sitemap helps Google discover addresses, which is a different thing from deciding to keep them. Pages listed in a sitemap are still assessed on quality, duplication and internal linking before they enter the index. Submitting one is worth doing, particularly for new or large sites, but it is not a route around a page that Google has chosen to exclude.

Why is the discovered count different from my number of pages?

The count reflects the addresses inside the file at the last read, not your live page count. Common causes of a mismatch are a sitemap generated before recent publishing, a plugin excluding certain post types, filters and archives being included when you did not expect them, or an old sitemap still submitted alongside the current one.

Should I include every page of my site in the sitemap?

Only the pages you want in search results, in their canonical form. Leave out redirected addresses, pages marked noindex, thin archive pages and duplicates created by filters or pagination. A sitemap is a statement about which pages matter, so a file padded with addresses you do not want indexed makes that statement less useful.

Related terms

Found this useful?

Share it, or ask an AI to summarise it

Back to the glossary

Knowing the term is the easy part

Applying it to your own site and budget is the work. Book a call and I will tell you what actually applies to you.