SEO

Resource Page Link

Also called Links page, useful links page

An entry on a page built to list useful things, where the curator has deliberately chosen to recommend you.

Quick facts: Resource Page Link

Category
SEO
Also called
Links page, useful links page
Level
Beginner
Affects
Backlink profile, referral traffic, topical relevance
Where to see it
Ahrefs or Semrush backlink reports, search operators, email
In this article4
  1. How resource page links work
  2. Why they are worth pursuing
  3. Where it goes wrong
  4. How to act on it

Some pages exist only to point elsewhere. A university department keeps a reading list, an industry association keeps a page of tools its members use, a charity keeps a list of places to get help, a blogger keeps a page of everything worth reading on their subject. A resource page link is an entry on one of those lists.

You find them by searching for the subject alongside the words those pages tend to use — useful links, recommended reading, tools we use, further resources — and by looking at what already links to your competitors. Then you check the page is alive: recently updated, links still working, a named person behind it. The pitch is short. Here is the page, here is what it does that the entries already on your list do not, and here is why your readers would use it.

Why they are worth pursuing

The editorial decision is explicit. Nobody adds an entry to a curated list by accident, so the link is a deliberate recommendation from someone who has read the page. That is exactly the kind of citation search engines were designed to count, and it is also a link a real person might click, because visitors to a resource page arrive intending to click something.

They also tend to be topically tight. A page listing resources for trekking operators or for remittance customers is unambiguous about its subject, which makes the relevance of the link obvious rather than something you have to argue for.

Where it goes wrong

Submitting a sales page is the most common mistake. Curators list things their readers can use — a guide, a calculator, a template, a free tool — not a page asking for enquiries. If you have nothing of that kind, the honest answer is to build one before pitching.

The second problem is that many so-called resource pages are link farms in polite clothing: unrelated entries, no editorial voice, an inclusion fee, or a page nobody has touched for years. Paying to be listed turns a link into a paid placement, with the risk on your side. Abandoned pages pass on almost nothing and are read by nobody.

The third is treating the tactic as a volume exercise. Curated lists are rare, and the supply in any one subject runs out quickly.

How to act on it

Start from your best genuinely useful page, not from a link target you want to promote. Export the backlinks of two or three competitors, filter for pages whose titles suggest a list, and check each one by hand. Where a list already contains a dead entry you can replace, say so — that combination of broken link building and a curated list is the strongest version of the pitch.

Keep the expectation modest. A small number of well-chosen listings, added over time, is a normal part of link building; a sudden pile of directory entries is not.

Do and do not

Do

  • Submit a genuinely useful page, not a sales page
  • Check the list is still actively maintained
  • Point out any dead entries you can replace

Do not

  • Pay an inclusion fee for a listing
  • Pitch lists with no editorial theme
  • Treat it as a high-volume tactic

Questions people ask about this

How do I find resource pages in my industry?

Search for your subject together with the phrases curators use, such as useful links, recommended tools or further reading, and check trade associations, universities and long-running blogs. The other reliable route is exporting a competitor's backlinks and filtering for pages whose titles read like lists. Verify by hand that each page is still maintained.

Should I pay to be added to a resource list?

No. A fee turns an editorial recommendation into a paid placement, which under Google's guidelines should carry a sponsored attribute and therefore passes no ranking benefit. Pages that charge for inclusion also tend to accept anything, which is why they end up full of unrelated entries and are worth very little to readers.

Are links from university or government pages more valuable?

Not because of the domain ending. There is no bonus attached to a particular type of address, and plenty of institutional pages are abandoned student directories that nobody reads. What matters is the same for every link: whether the page is relevant to your subject, genuinely maintained, and visited by people who might click through.

Related terms

Found this useful?

Share it, or ask an AI to summarise it

Back to the glossary

Knowing the term is the easy part

Applying it to your own site and budget is the work. Book a call and I will tell you what actually applies to you.