Who this is for
Businesses that get real attention on Instagram or Facebook and lose it in the inbox: clinics and salons, boutiques and online stores, travel and trekking companies, education consultancies and course sellers. If your posts get comments asking for price and nobody answers until the next morning, this is the fix. It is one of the builds under marketing and business automation services.
It does not create demand. If posts get no comments and DMs, a flow has nothing to trigger on, and the work belongs under social media marketing or Instagram ads first.
What gets automated
- Comment to DM. Someone comments a keyword such as PRICE or LINK on a post or a Reel, and the flow sends them a DM with the answer, plus a public reply so the comment does not sit there ignored. This is the highest-performing flow on Instagram and the reason most people arrive on this page.
- Story replies and mentions. A reply to a story or a mention triggers a conversation rather than disappearing into a busy inbox.
- Instant answers to the usual questions. Price ranges, location, availability, delivery, class timings and how to book, answered in seconds with a route to a person for anything else.
- Qualification and capture. The flow asks for the two or three details your team always needs, then offers to move to WhatsApp, email or a call. The record lands in the CRM with the post, campaign and keyword that produced it, through CRM setup and integration.
- Ad hand-off. Click-to-Messenger and click-to-Instagram ads land in the same flow with the campaign identified, so cost per qualified conversation can be reported per ad set.
- Human hand-off with context. When the flow stops, the person taking over sees the whole conversation and the answers already given, and the customer is told a human has joined.
The platform rules that shape every flow
- The 24-hour window. After a person messages you, the business can reply freely for 24 hours. Outside that, only specific permitted message types apply, so flows are designed to do their useful work inside the window rather than to plan a broadcast after it.
- No unsolicited DMs. You cannot start a conversation with someone who has not messaged or interacted with you. Anyone selling you bulk Instagram DM outreach is selling you a ban.
- Automation runs on a professional account connected to a Facebook page, with the messaging permissions granted, and the connection breaks if those permissions are revoked or a password is changed.
- Rate and behaviour limits. Aggressive automation, mass following and spam-shaped patterns get accounts restricted, and appeals are slow. Flows are built conservatively for that reason.
- Opt-in is separate per channel. Someone consenting to DMs has not consented to WhatsApp or email; each is captured explicitly with a timestamp.
What I deliberately do not build
- Auto-DM to every new follower, which raises spam reports and puts the account at risk.
- Automatic comment replies that pretend to be personal responses on every post.
- Follow, unfollow, auto-like and engagement pods.
- Flows that hide the fact that they are automated, or that make it hard to reach a person.
- Any flow that collects payment details, ID numbers or medical detail in a DM.
How a build runs
- Read your last month of DMs and comments. The real questions, in the real words people use, decide the keywords and the answers. Nothing else in this build matters as much.
- Design the flows on paper: trigger, first message, the two questions worth asking, the hand-off point and the exit. Short flows convert; long ones get abandoned.
- Connect the accounts. Professional Instagram account, Facebook page, ManyChat or the messaging API, CRM and the WhatsApp number if the conversation continues there.
- Test with real accounts, including Nepali and romanized Nepali replies, emoji-only replies, people who answer out of order and people who type the keyword three times.
- Launch on one flow, usually comment to DM on your best-performing post format, and watch the hand-off rate and the drop-off point for a fortnight.
- Extend and tune. Add the second flow, adjust the questions that lose people, and feed the unanswered questions back into the answers.
What you receive
- The flows in your own ManyChat or messaging account, with every connection in your name.
- The keyword and answer map as an editable document, so your team can add a keyword for a campaign without me.
- CRM integration with the source, post and keyword recorded against every lead.
- A weekly report on conversations started, qualified leads, hand-off rate and where people drop out.
- Documentation, a pause switch and a 30-minute training for whoever takes the hand-offs.
Pricing pointer
Setup is quoted on request; a comment-to-DM flow with qualification and CRM capture sits at the lower end of the range. Adding story flows, ad hand-off, a WhatsApp continuation and reporting moves it up. Maintenance is quoted on request, and the ManyChat or equivalent subscription is paid in your own name. The WhatsApp side is covered on WhatsApp Business automation, and paid traffic into these flows sits under click-to-WhatsApp and Messenger ads.
Next step
Send me your Instagram handle and the three questions people ask in your comments. I will come back within four business hours with the flow I would build first, the keywords I would use and a fixed price.