A leading fertility clinic in Kathmandu needed to reach couples considering IVF treatment โ a sensitive, trust-dependent healthcare decision. Traditional advertising wasn’t reaching the right audience, and the clinic had no structured digital marketing strategy.
We built a comprehensive Meta Ads campaign combining doctor-led educational video content with precise audience targeting in Nepali. The campaign centered on a video series called “เคเคฐเฅเคญเคเฅ เคเฅเคฐเคพเคเคพเคจเฅ” featuring the clinic’s own doctors explaining IVF procedures, success rates, and what patients should expect.
Lead generation forms were optimized for mobile (85% of Nepal’s Facebook traffic is mobile) with WhatsApp integration for instant follow-up. Targeting combined interest-based audiences (fertility, pregnancy planning) with behavior-based layers (recently married, age 28-42, Kathmandu Valley).
The campaign generated over 150 qualified leads in the first quarter at an average cost of NPR 180 per lead โ significantly below the clinic’s previous acquisition cost through traditional channels.
Key Takeaway
Doctor-led educational video content in Nepali language outperformed stock-image creative by 4x in lead generation. Authenticity and cultural relevance drive conversion in healthcare advertising.