/* KR Joshi — digital marketing glossary (theme 1.8.0).
   Loaded only on the glossary index and on term pages. */
:root{--arrow:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12h14'/%3E%3Cpath d='m12 5 7 7-7 7'/%3E%3C/svg%3E")}

/* ---------- Index hero ---------- */
.hero--glossary .hero__title{max-width:18ch}
.hero--glossary .hero__intro{max-width:64ch}
.gstats{display:flex;flex-wrap:wrap;gap:14px 40px;margin:28px 0 0;padding:20px 0 0;border-top:1px solid var(--line-dark)}
.gstats div{min-width:0}
.gstats dt{margin:0 0 4px;font-size:.72rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--t-dim)}
.gstats dd{margin:0;font-family:var(--f-head);font-size:1.7rem;font-weight:700;line-height:1;color:#fff}
.gsearch{margin-top:26px;max-width:620px}
.gsearch__field{position:relative;display:flex;align-items:center}
.gsearch__field>.krj-icon{position:absolute;left:16px;width:19px;height:19px;color:var(--t-dim);pointer-events:none}
.gsearch__input{width:100%;font:inherit;font-size:1rem;padding:15px 46px 15px 46px;border-radius:var(--r-pill);border:1px solid var(--line-dark);background:rgba(255,255,255,.06);color:#fff}
.gsearch__input::placeholder{color:#8FA0B4}
.gsearch__input:focus-visible{outline:none;border-color:var(--teal);box-shadow:0 0 0 3px rgba(0,229,176,.25)}
.gsearch__clear[hidden]{display:none}
.gsearch__clear{position:absolute;right:8px;display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border:0;border-radius:50%;background:rgba(255,255,255,.1);color:#fff;cursor:pointer;padding:0}
.gsearch__clear:hover{background:rgba(255,255,255,.2)}
.gsearch__clear .krj-icon{width:15px;height:15px}
.gsearch__count{margin:10px 0 0;min-height:1.2em;font-size:.9rem;color:var(--t-dim)}

/* ---------- Sticky letter + filter bar ---------- */
.gbar{position:sticky;top:73px;z-index:20;background:rgba(255,255,255,.94);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.gbar>.container{padding-top:12px;padding-bottom:12px;display:grid;gap:10px}
.galpha{display:flex;flex-wrap:wrap;gap:2px}
.galpha__l{display:inline-flex;align-items:center;justify-content:center;min-width:30px;height:30px;padding:0 4px;border-radius:8px;font-family:var(--f-head);font-size:.86rem;font-weight:700;color:var(--body);text-decoration:none}
.galpha__l:hover{background:var(--surface);color:var(--teal-deep)}
.galpha__l.is-empty{color:#C3CCD8}
.galpha__l.is-hidden{opacity:.3;pointer-events:none}
.gfilter{display:flex;flex-wrap:wrap;gap:6px}
.chip--light{border:1px solid var(--line);background:#fff;color:var(--body);cursor:pointer;font-family:var(--f-head);font-size:.82rem;font-weight:600;padding:7px 13px;border-radius:var(--r-pill);line-height:1;display:inline-flex;align-items:center;gap:6px}
.chip--light:hover{border-color:var(--teal-ink);color:var(--teal-deep)}
.chip--light.is-active{background:var(--navy);border-color:var(--navy);color:#fff}
.chip--light .chip__n{font-size:.76em;opacity:.65}
.chip--light:focus-visible{outline:2px solid var(--teal-ink);outline-offset:2px}

/* ---------- Term cards ---------- */
.grid--terms{display:grid;grid-template-columns:repeat(auto-fill,minmax(268px,1fr));gap:14px}
.tcard{position:relative;display:flex;flex-direction:column;gap:6px;padding:20px;background:#fff;border:1px solid var(--line);border-radius:var(--r-md);box-shadow:var(--sh-card);transition:transform var(--dur) var(--ease),box-shadow var(--dur) var(--ease),border-color var(--dur)}
.tcard:hover{transform:translateY(-3px);box-shadow:var(--sh-hover);border-color:rgba(0,153,122,.35)}
.tcard[hidden]{display:none}
.tcard__title{font-size:1.05rem;line-height:1.3;margin:0}
.tcard__title a{color:var(--ink);text-decoration:none}
/* One link per card, stretched over the whole card, so the entire tile is the
   click target without a second link or any JavaScript. */
.tcard__title a::after{content:"";position:absolute;inset:0;border-radius:inherit}
.tcard:focus-within{border-color:rgba(0,153,122,.45)}
.tcard__title a:focus-visible{outline:none}
.tcard:focus-within{outline:2px solid var(--teal-ink);outline-offset:2px}
.tcard__title a:hover{color:var(--teal-deep)}
.tcard__also{margin:0;font-size:.8rem;color:var(--muted)}
.tcard__text{margin:0;font-size:.92rem;line-height:1.55;color:var(--body);flex:1}
.tcard__foot{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:8px;margin:6px 0 0}
.tcard__cat{display:inline-flex;padding:4px 9px;border-radius:var(--r-pill);background:rgba(0,153,122,.08);color:#00614F;font-family:var(--f-head);font-size:.7rem;font-weight:700;letter-spacing:.05em;text-transform:uppercase}
.tcard__more{display:inline-flex;align-items:center;gap:5px;font-family:var(--f-head);font-size:.82rem;font-weight:600;color:var(--teal-text)}
.tcard__more::after{content:"";width:14px;height:14px;background:currentColor;transition:transform var(--dur) var(--ease);-webkit-mask:var(--arrow) center/contain no-repeat;mask:var(--arrow) center/contain no-repeat}
.tcard:hover .tcard__more::after{transform:translateX(3px)}
.tcard--compact .tcard__text{font-size:.88rem}

/* ---------- Letter sections ---------- */
.section--letters{padding-top:clamp(32px,4vw,52px)}
.lettersec{margin-bottom:clamp(32px,4vw,52px);scroll-margin-top:210px}
.lettersec[hidden]{display:none}
.lettersec__head{display:flex;align-items:baseline;gap:16px;margin-bottom:16px;padding-bottom:10px;border-bottom:2px solid var(--line)}
.lettersec__letter{font-size:clamp(1.8rem,1.2rem + 2vw,2.6rem);line-height:1;margin:0;color:var(--ink)}
.lettersec__count{margin:0;font-family:var(--f-head);font-size:.76rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.gempty{max-width:60ch;margin:0 0 24px;padding:18px 22px;border:1px solid var(--line);border-radius:var(--r-md);background:#fff;color:var(--body)}
.section--start{padding-bottom:0}

/* ---------- Term page ---------- */
.hero--term{padding-bottom:clamp(32px,4vw,48px)}
.term-head{position:relative;display:grid;grid-template-columns:minmax(0,1fr) auto;gap:24px;align-items:center}
.term-head__copy{min-width:0}
.term-head__cat{margin:0 0 12px}
.term-head__also{margin:6px 0 0;font-size:.95rem;color:var(--t-dim)}
.term-head__short{margin-top:14px;max-width:60ch}
.term-head__mark{font-family:var(--f-head);font-size:clamp(5rem,12vw,10rem);font-weight:700;line-height:.8;color:rgba(255,255,255,.06);user-select:none}
.body--term{padding-top:clamp(26px,3.5vw,40px)}
.analogy{margin:0 0 26px;padding:18px 22px;border-left:4px solid var(--teal);border-radius:0 var(--r-md) var(--r-md) 0;background:rgba(0,229,176,.08)}
.analogy p{margin:0;color:var(--ink);font-size:1.02rem;line-height:1.65}
.facts{margin:0 0 28px;border:1px solid var(--line);border-radius:var(--r-md);background:#fff;overflow:hidden}
.facts__hd{margin:0;padding:14px 20px;font-family:var(--f-head);font-size:.74rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);background:var(--surface);border-bottom:1px solid var(--line)}
.facts__list{margin:0}
.facts__row{display:grid;grid-template-columns:minmax(120px,.42fr) minmax(0,1fr);gap:12px;padding:11px 20px;border-bottom:1px solid var(--line)}
.facts__row:last-child{border-bottom:0}
.facts__row dt{margin:0;font-family:var(--f-head);font-size:.78rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.facts__row dd{margin:0;color:var(--ink);font-size:.95rem}
.dos{margin:32px 0 0}
.dos__hd{font-size:1.35rem;margin:0 0 16px}
.dos__grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:14px}
.dos__col{padding:20px;border:1px solid var(--line);border-radius:var(--r-md);background:#fff}
.dos__col--do{border-top:3px solid #00997A}
.dos__col--dont{border-top:3px solid #B45309}
.dos__title{display:flex;align-items:center;gap:8px;margin:0 0 10px;font-size:1rem}
.dos__title .krj-icon{width:17px;height:17px}
.dos__col--do .dos__title{color:#00614F}
.dos__col--dont .dos__title{color:#92400E}
.dos ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.dos li{position:relative;padding-left:18px;font-size:.95rem;line-height:1.55;color:var(--body)}
.dos li::before{content:"";position:absolute;left:0;top:.6em;width:6px;height:6px;border-radius:2px;background:currentColor;opacity:.4;-webkit-mask:none;mask:none}
.body--term .krj-faq{margin-top:38px}
.termrel{margin:36px 0 0}
.termrel__hd{font-size:1.35rem;margin:0 0 14px}
.termrel__list{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.termrel__list a{display:flex;align-items:center;gap:12px;padding:13px 18px;border:1px solid var(--line);border-radius:12px;background:#fff;color:var(--body);text-decoration:none;transition:border-color var(--dur),transform var(--dur)}
.termrel__list a:hover{border-color:rgba(0,153,122,.4);transform:translateY(-1px);color:var(--body)}
.termrel__list strong{flex:0 1 auto;min-width:0;font-family:var(--f-head);color:var(--ink)}
.termrel__list span{flex:1;min-width:0;font-size:.9rem}
.termrel__list .krj-icon{flex:none;width:17px;height:17px;color:var(--teal-ink)}
.termnav{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:12px;margin:36px 0 0}
.termnav__link{display:flex;flex-direction:column;gap:3px;padding:16px 20px;border:1px solid var(--line);border-radius:var(--r-md);background:#fff;text-decoration:none;transition:border-color var(--dur),transform var(--dur)}
.termnav__link:hover{border-color:rgba(0,153,122,.4);transform:translateY(-1px)}
.termnav__link span{font-family:var(--f-head);font-size:.72rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.termnav__link strong{font-family:var(--f-head);font-size:1rem;color:var(--ink)}
.termnav__link--next{text-align:right}
.termback{margin:26px 0 0}
.termback a{display:inline-flex;align-items:center;gap:7px;font-family:var(--f-head);font-weight:600;color:var(--teal-text);text-decoration:none}
.termback .krj-icon{width:15px;height:15px}
.side__alt--light a{color:var(--teal-text);text-decoration:none}
.section--about-glossary{padding-top:clamp(40px,5vw,64px)}

@media (max-width:560px){
  /* A long term name cannot share one line with its summary on a small phone. */
  .termrel__list a{flex-wrap:wrap;gap:2px 10px}
  .termrel__list strong{flex:1 1 100%}
  .termrel__list span{flex:1 1 100%}
}
@media (max-width:767px){
  .gbar{position:static}
  .lettersec{scroll-margin-top:90px}
  .term-head{grid-template-columns:minmax(0,1fr)}
  .term-head__mark{display:none}
  .gstats{gap:14px 24px}
  .gstats dd{font-size:1.35rem}
  .termnav__link--next{text-align:left}
  .facts__row{grid-template-columns:minmax(0,1fr);gap:2px}
}
@media (prefers-reduced-motion:reduce){
  .tcard,.tline,.tline::before,.tline b,.termrel__list a,.termnav__link,.tcard__more .krj-icon{transition:none}
}

/* ---------- Dense A–Z list (large glossaries) ---------- */
/* Every term gets a real card, but the card is finished in CSS: the category
   chip and the hover arrow are pseudo-elements driven by the data-krj-cat
   attribute the row already carries. An index listing two thousand terms
   therefore gains no extra markup at all for either. */
.tlines{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fill,minmax(228px,1fr));gap:12px}
.tline{position:relative;margin:0;padding:0;display:grid;grid-template-columns:minmax(0,1fr) auto;grid-template-rows:1fr auto;align-content:start;align-items:end;background:#fff;border:1px solid var(--line);border-radius:var(--r-md);box-shadow:var(--sh-card);--krj-arrow-teal:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%2300806A' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12h14'/%3E%3Cpath d='m12 5 7 7-7 7'/%3E%3C/svg%3E");transition:transform var(--dur) var(--ease),box-shadow var(--dur) var(--ease),border-color var(--dur)}
.tline:hover{transform:translateY(-3px);box-shadow:var(--sh-hover);border-color:rgba(0,153,122,.35)}
.tline:focus-within{outline:2px solid var(--teal-ink);outline-offset:2px;border-color:rgba(0,153,122,.45)}
.tline[hidden]{display:none}
.tline a{grid-row:1;grid-column:1/-1;display:flex;flex-direction:column;gap:5px;padding:14px 15px 6px;color:var(--body);text-decoration:none}
.tline a:focus-visible{outline:none}
.tline b{font-family:var(--f-head);font-size:.95rem;font-weight:650;line-height:1.3;color:var(--ink);transition:color var(--dur)}
.tline a:hover b{color:var(--teal-deep)}
.tline span{font-size:.85rem;line-height:1.5;color:var(--body);display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
/* Category chip. content:none by default, so a term with no discipline shows
   no empty pill; the rules below switch it on and inherit this styling. */
.tline::after{content:none;grid-row:2;grid-column:1;justify-self:start;min-width:0;max-width:100%;margin:0 0 12px 15px;padding:3px 8px;border-radius:var(--r-pill);background:rgba(0,153,122,.08);color:#00614F;font-family:var(--f-head);font-size:.66rem;font-weight:700;letter-spacing:.05em;text-transform:uppercase;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.tline[data-krj-cat="seo"]::after{content:"SEO"}
.tline[data-krj-cat="google-ads"]::after{content:"Google Ads"}
.tline[data-krj-cat="meta-ads"]::after{content:"Meta Ads"}
.tline[data-krj-cat="analytics-and-tracking"]::after{content:"Analytics"}
.tline[data-krj-cat="automation-and-ai"]::after{content:"Automation and AI"}
.tline[data-krj-cat="content"]::after{content:"Content"}
.tline[data-krj-cat="conversion-and-ux"]::after{content:"Conversion and UX"}
.tline[data-krj-cat="ecommerce"]::after{content:"Ecommerce"}
.tline[data-krj-cat="email-marketing"]::after{content:"Email Marketing"}
.tline[data-krj-cat="local-marketing"]::after{content:"Local Marketing"}
.tline[data-krj-cat="social-media"]::after{content:"Social Media"}
.tline[data-krj-cat="strategy-and-metrics"]::after{content:"Strategy and Metrics"}
.tline[data-krj-cat="websites-and-tech"]::after{content:"Websites and Tech"}
.tline::before{content:"Read definition";grid-row:2;grid-column:2;justify-self:end;margin:0 15px 12px 10px;padding-right:17px;font-family:var(--f-head);font-size:.76rem;font-weight:600;line-height:1.2;color:var(--teal-text);white-space:nowrap;background:var(--krj-arrow-teal) right 3px center/12px 12px no-repeat;transition:background-position var(--dur) var(--ease)}
.tline:hover::before,.tline:focus-within::before{background-position:right 0 center}
/* On a phone a single column of cards shows a handful of terms per screen and
   makes the index many times longer to scroll, with no gain over a list. Below
   560px the rows go back to the compact two-line form. */
@media (max-width:560px){
  .tlines{grid-template-columns:minmax(0,1fr);gap:0}
  .tline{background:none;border:0;border-bottom:1px solid var(--line);border-radius:0;box-shadow:none}
  .tline:hover{transform:none;box-shadow:none}
  .tline a{padding:11px 2px;gap:2px}
  .tline b{font-size:.95rem}
  .tline span{-webkit-line-clamp:1;font-size:.85rem;color:var(--muted)}
  /* the discipline chip costs a whole line per term here; the filter bar at
     the top of the index already covers that job on a phone */
  /* the per-category rules are [attr] selectors, so a plain .tline::after
     here loses to them; match their specificity to switch the chip off */
  .tline[data-krj-cat]::after{content:none}
  .tline::before{display:none}
}
}